Energy, staff, materials. These are challenging times, and the surrounding costs for trade shows are also rising. Bettina Reiter, Exhibition Director of opti (13 to 15 January 2023, Fairground Munich), explains what this means for the international trade show for optics & design and what exhibitors can rely on.
A current survey by a German national daily newspaper among the largest event companies in the country revealed that participating in trade shows will become “foreseeably more expensive” as a result of the energy crisis. What does this mean for opti 2023?
Bettina Reiter said: Our exhibitors can rest assured that our 2023 prices will not change for the next opti. I can promise that we will not be passing on the additional costs which are calculated for running the Fairground via an energy flat rate.
And yet the opti price structure is still a topic on the market at the moment.
Bettina Reiter said: Firstly, thank you very much to everyone who openly approached us with their concerns. Trusting exchange is part of our profile, we want to ensure clarity for the next event at every step of the way. Now that people have lost some of the fear of Covid and there will not be any more lockdowns or cancelled trade shows according to the new Protection against Infection Act, we want to make a proper new start again together. We unfortunately have no influence over general price increases by service providers or hotels, for example, which the exhibitors organise themselves. We are, however, together with Messe München GmbH, making every effort to ensure that service providers do not make any short-notice adjustments to their prices, wherever possible.
And what about the costs that are settled directly with Messe München? Is it possible that these costs might be higher than those listed on the order form for opti 2023?
Bettina Reiter said: The prices listed on the 2023 order form for the January opti for all services (parking, electricity and water connections, telecommunications, taking down banners, compressed air, booth cleaning and booth security) invoiced directly by Messe München to opti exhibitors are valid and reliable.
Energy is not just getting more expensive, it is also in short supply. Will we all have to freeze at the next opti in January?
Bettina Reiter said: Of course, we as trade show organisers also want to and need to save energy. But this does not mean the longed-for winter edition of opti requires a thick coat and a fur hat. We will be reducing the temperature in the halls from around 21 degrees to 19.5 degrees and will thus still be above the 19 degrees prescribed in the current heating period for public buildings and offices.
opti 2023 will be held from 13 to 15 January at its usual start of the year date and with its well-established concept in halls C1 to C4 at the Fairground Munich. The opti FORUM XT webinar series will fill the time until the live event. The topic “Tradition meets technology” will kick off on 20 October 2022 at 7.30pm. Free registration is now possible online. Tickets for opti 2023 are also available now online on the trade show’s website. There is an earlybird offer until 13 November 2022: a day ticket costs €13.50 instead of €18.00 and the 3-day ticket costs €26.25 instead of €35.00. Have a look at www.opti.de/aussteller/ to find out all the relevant information exhibitors need to know on the opti website. Interested start-ups can call this number +49 89 189 149 154 and speak to Lidia Ricco to find out about the opti BOXES and participating in the opti BOX AWARD.