Author: Hanna Diewald

TVC releases new research on sunglasses non-wearers

TVC releases new research on sunglasses non-wearers

The Vision Council released Focused inSights: Beyond UV Awareness, a new research report examining why 37% of U.S. adults, approximately 82 million people, do not wear sunglasses despite routine outdoor exposure and widespread familiarity with UV-related eye health risks.

40 years of Vision Expo – and the first unified show

40 years of Vision Expo – and the first unified show

This March, Vision Expo celebrated both its 40th anniversary and its first unified trade show. From now on, Vision Expo will be held every spring, rotating between Orlando, Las Vegas, and New York. MAFO has spoken with Ashley Mills, CEO of The Vision Council, about her impressions of this first unified trade show, key trends, and the future of the show.

Horizons: Brave new virtual world

Horizons: Brave new virtual world

VR glasses are not only an exciting gadget for gaming but also serve as a new tool for collecting measurement data and for visualizing complex relationships. This can also be used profitably in ophthalmic optics.

Mido 2026: Agile and exciting

Mido 2026: Agile and exciting

The Mido trade fair reports stable visitor numbers once again for the show at the beginning of 2026. The fair attracted around 42,000 participants and 1,200 exhibitors. The participants came from 160 countries.