opti 2024 will be digitally expanded with opti CONNECT. The platform offers personalised and interactive functions to intensify the exchange between exhibitors and visitors and extend it beyond the trade show itself.
“We see trade shows as places of exchange that set trends and connect people. Our vision is to make opti a year-round platform promoting high-quality contacts. Exhibitors can use their digital presence on opti CONNECT to reach their target group even more precisely and increase the marketing value of their participation,” says Cathleen Kabashi, head of opti.
A target group-specific marketing channel for exhibitors
With opti CONNECT, exhibitors draw attention to their company, attract the right visitors, generate new business contacts and can accurately measure the effectiveness of their marketing objectives. On the platform, their products and brands are presented with images, videos and texts and thus provide an insight into what they will show on site even before the trade fair.
Smart algorithms enables personalised e-mail updates for visitors who are interested in specific products or services. In addition, the algorithms rank the content according to visitor interest. This provides exhibitors with relevant real time key figures about their content’s performance as well as with significantly more transparency about the value of their trade show participation thanks to features on leads, contacts and ticket enquiries, to name but a few.
More efficient trade show preparation for visitors
opti visitors will experience numerous advantages: they can filter categories and topics according to their interests and thus find relevant exhibitor content more quickly. And: They can follow focus topics and companies and plan their trade show participation in advance in a more targeted manner. Based on their individual interests, visitors will then find personalised recommendations for their visit in their e-mail inbox with contributions from exhibitors. The advantage: Staying effortlessly up to date all year round and receiving regularly customised inspiration.
An integrated search function supports visitors to find matching exhibitors, contributions, and programme items, for which they can register with just one click. In addition, the watch list and interactive hall plans make it easier to plan a visit to the trade show, and visitors can use the latter to create their personalised trade fair tours. Thanks to a contact feature, trade show visitors can network online with other registered persons like industry experts e.g. to meet them later at the trade fair in person.
To use the opti CONNECT platform, trade fair visitors can register free of charge at https://connect.opti.de/en.