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Making it possible: automated cosmetic inspection

Making it possible: automated cosmetic inspection

How artificial intelligence mimics human expertise Successful brands are aware that maintaining their image requires maintaining their quality standards for every product batch. For complex and delicate products such as lenses, this requires very precise inspection, since even smallest deviations from the optimal set up may cause irregularities at the lens surface. And even when…

Security training in the supply chain

Security training in the supply chain

Cyber security series – Part 1 In an increasingly interconnected global economy, American companies must recognize the critical importance of protecting their data and knowledge. The supply chain is a vital component of our economic infrastructure, and its security directly impacts our national security, economic stability, and competitive edge. Everyone must take responsibility and do…

Dive into the world of smart glasses

Dive into the world of smart glasses

An overview: from audio glasses to AR glasses It is exactly ten years since one of the first pairs of smart glasses – Google Glass – came onto the market over the counter for everyone. But the model flopped. Since then, a number of companies have turned their attention to data glasses projects. It soon…

Debunk your marketing platitudes

Debunk your marketing platitudes

In today’s fast-paced world of marketing and sales, many companies fall back on tried and tested marketing platitudes to promote their products. While these arguments may seem convincing at first glance, they often prove to be ineffective and even detrimental to the sales strategy.

What makes a good pair of golf glasses – and what does not

What makes a good pair of golf glasses – and what does not

An interview with André Durow The golf season is in full swing and with it sales of golf glasses. But what visual needs do golfers actually have and are the industry’s golf glasses really a good solution? The sports eyewear expert André Durow has a strong opinion on this. MAFO spoke to the enthusiastic golfer…

Good vision for everyone?

Good vision for everyone?

About innovative projects and NGOs There are projects that are difficult to earn money with. For example, helping blind people to get through their everyday lives more easily or to recognize the connections between climate change and eye health. This makes it even more important that particularly dedicated people take on such problems. Fortunately, there…

Lens edge coating

Lens edge coating

A new approach for aesthetic excellence and visual comfort For years, research has been carried out on new technologies in the field of edge machining of spectacle lenses. For this purpose, there exists a research partnership between the TH Köln (University of Applied Sciences in Germany) and Shape Engineering. The technologies developed are used to…

First eyewear sustainability certification program

First eyewear sustainability certification program

Created, registered, and promoted by ANFAO and Certottica A matter that is increasingly at the center of global attention is sustainability. In fact, the market is moving toward greater consumer awareness of eco-friendly issues, which often also influences their consumption choices. According to several researchers, 47% of consumers consider it essential to pay attention to the…

Nuance Audio: What you see is what you hear

Nuance Audio: What you see is what you hear

EssilorLuxottica launches first hearing aid glasses According to the World Health Organization (WHO), one in four people worldwide is expected to have hearing problems by 2050. At the same time, the undersupply in the hearing aid market is serious. One reason for this is that hearing systems are often associated with a lot of stigmatization….

Generation Z

Generation Z

What awaits the labor market? Current studies show that with the so-called Generation Z, young people are currently entering the labor market who have completely different values and expectations than their predecessors. As a result, they pose completely new challenges for the HR sector − but also new opportunities and possibilities. This article was provided…