Shamir is collaborating with US optical laboratories nationwide, which produce their freeform or digital lenses, and have chosen to participate in the company’s #VisionFIRST initiative. The program was designed to provide complimentary prescription lens designs for safety eyewear or other lens types for healthcare workers and first responders.
“We are all in this together”, said Raanan Naftalovich, CEO, “The nation will return to normal, but first we need to ensure the safety of our healthcare professionals.” Shamir’s lens products are used in the optical industry today in the form of safety eyewear or occupational (small task) lenses, progressive or single vision lenses.
The company expects #VisionFIRST to contribute thousands of pairs of complimentary prescription eyewear, with Shamir digital designs, to first responders. “Our hope is to collaborate with as many Shamir Optical Lab partners as possible, increasing the opportunity to provide enhanced vision for those holding the front-line”, said Raanan. “All our digital lens products will be available to our optical laboratory customers so they and the eye care professional will have no constraints in finding a lens that will work for just about every first responder in need of eyewear”.
Over 20 partnered optical laboratories confirmed participation right from the start. Shamir anticipates up to 100 total optical laboratories nationwide will actively work with eye care professionals across the country, offering first responders personalized safety eyewear.
Participating #VisionFIRST labs can be found at www.shamirlens.com/visionfirst.