MIDO, the leading international eyewear show worldwide, is getting ready to amaze you

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MIDO is where the world of optics meets in a setting where deals are made and sales closed. Starting the end of September, visitors can register on the MIDO website for the forthcoming edition of the most international eyewear show, set to take place at Fiera Milano Rho February 3rd to 5th 2024. Exhibitors from around the globe have already reserved their area at MIDO, reaffirming the show’s international reach. These days, MIDO is working to build the new edition and to surprise its exhibitors and visitors with novelties, of all kinds: communication tools, Otticlub’s program, influencers, travel packages and so on. Actually, in June, MIDO already surprised: for this new 2024 edition MIDO introduced ‘Spheres’, the new communication campaign created with artificial intelligence, combining human creativity with the innovative power of Artificial Intelligence, the first trade show campaign to be developed with this technology. In addition to its technological and digital soul, MIDO, as a major international event, feels a high responsibility in terms of its impact on the environment, sharing the path toward ISO 20121:2012 certification, which attests to the sustainable management of large events. Visit www.mido.com and the official social channels Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and LinkedIn to stay updated.