ShopVISION platform has seen a surge in buyer engagement

Bild von Joseph Mucira auf Pixabay

The Vision Council and RX, the organizers of Vision Expo announced that ShopVISION, the global digital sourcing platform for the vision care community, has doubled in size following its launch in June 2021 with over 4,600 products and 390 brands available on the platform. Following two successful hybrid events through Vision Expo+, a digital extension of the Vision Expo Show experience, the platform has seen a surge in buyer engagement with over 1,500 active buyers utilizing the marketplace.

Created in partnership with Balluun, the world category leader in business-to-business marketplace technology, ShopVISION is designed as a one-stop virtual marketplace and year-round global hub for buyers to connect with suppliers and source vision care products and services. As of October 2021, ShopVISION has over 3,800 supplier profile visits and 2,900 product views. Additionally, the platform has facilitated over 1,000 new connections between buyers and sellers.

“Since launching ShopVISION in June, we’ve had only one goal: deliver the best product discovery and sourcing experience for buyers in order to drive value for suppliers on the platform,” said Matthias Clock, Marketing Director, Vision Expo at RX. “We’re thrilled to see the steady growth in buyers and their engagement with suppliers and even more excited for the new platform upgrades and content features that we’ll be releasing in the months to come!”

ShopVISION is designed with a powerful suite of features for seamless product discovery to enable buyers to easily source products, build relationships with suppliers and manage all of their product discovery and research needs. To date, ShopVISION has over 1,100 showroom visits and 1,600 product favorites, wish lists, likes and comments.
ShopVISION’s Feature Week, a free monthly digital event bringing the community together to source products by category and theme, has brought more than 500 buyers to the platform. In November 2021, the Feature Week will focus on lens processing and technology. Suppliers are invited to share their top three new products to be featured on the homepage alongside curated picks from industry influencers and thought leaders.
To gain access to Vision Expo+, register for ShopVISION here. Suppliers and designers interested in joining ShopVISION please contact Matthias Clock at

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