Mido presents 2021 digital edition concept

A general view of MIDO 2019 (Photo by Tullio M. Puglia/Getty Images for MIDO)

Today, the Mido organizers presented the concept of the digital Mido 2021. It will take place from Saturday 5 to Monday 7 June. The international eyewear event goes on stage with an exceptional edition: a June appointment instead of the usual February dates and a virtual first, with a new 360° format that will bring an innovative experience, thanks to the new platform debuting on 28 May. All in anticipation of the face-to-face edition at Rho Fiera from 12 to 14 February 2022.

The Mido 2021 | Digital Edition has several opportunities and initiatives in store: a special show “A new way of seeing” will open the event on June 5 with a notable guest; the photographer Albert Watson who, from his point of view, will narrate the transformative moment the world is going through and the new ways of seeing everything that surrounds us: beauty, living together, nature, technology, and the future.

The Mido organizers presented the concept for the digital Mido in June.

The event scheduled for June 6 goes to the heart of Mido, addressing two fundamental aspects of the eyewear industry: fashion and design through the encounter of five talents from different worlds, four successful representatives of the fashion world and four promising designers in the sector.

Once again, this year sees plenty of appointments with WGSN: Future Consumer 2022, Millennial and Genx Priorities, The Future Shopper and Eyewear Trends. A particular emphasis will be placed on innovative and eco-sustainable materials thanks to the contribution of Materially and the three events scheduled during the tradeshow: Biomaterially, Transformed Waste, Perfect beauty.

Stands, lounges and rooms become virtual, seven days a week, 24 hours a day: spaces for public engagement that, until 31 December, will offer events, meetings, and business opportunities, with the exhibition of products and the possibility of online trading.
The BeStore Award will be enriched with a new category. This year, in addition to the design and innovation prizes awarded by an international panel of experts, the Your BeStore award will also be presented, giving all visitors the chance to vote for their favourite optical centre through the platform.

All updates on the event will be available online on the website www.mido.com and the official social media channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and Linkedin and through the official APP.

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