Mido celebrates 50th anniversary

At the first edition of the Mido Eyeware show in 1970, there were 95 exhibitors (67 Italian and 28 from other countries) who displayed their products in 3.000 m2 of exhibit space. In 2019, more than 1.320 exhibitors and their wares occupied 7 pavilions and represented 70 countries. A growth pattern built over time that, in only the last 5 years, has brought a 20% increase in attendance, which peaked at the last edition with nearly 60.000 attendees from 159 countries. To celebrate its 50th anniversary, Mido’s commissioned journalist and author, Adriano Moraglio and optician-optometrists, Silvio Maffioletti and Sergio Cappa, to write two books that trace the history of the show and of optics. The former, written by Moraglio and published by Giunti, is a novel titled Through the looking glass: Mido, 50 years a global crossroads. Interweaving fact and fiction, it narrates the 50 editions of Mido’s through the personal and professional adventures of a family of opticians. The latter, written by Maffioletti and Cappa, published by Medical Books, is titled History of optics. A unique work of crucial importance to the industry, it examines the history of optics from the 1300s to the present. The 2020 edition will be held at Rho Fiera Milano February 29th to March 2nd


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