EssilorLuxottica and the United Nations Special Envoy for Road Safety announced a partnership that reinforces their commitment to promote good vision on the road. Following the United Nations’ call for its member countries to ensure good vision for all road users in alignment with the 2030 Sustainable Development Goals, EssilorLuxottica has used its resources and track–record in vision care to promote this important issue.
As part of this collaboration and starting with the UN Global Road Safety Week, on May 15th, EssilorLuxottica launches an awareness campaign to support the United Nations road safety targets and
to highlight the call to action: “Check your vision – Drive Safe”. This campaign will be rolled out across
EssilorLuxottica’s business networks, in an effort to reach the widest possible audience.
“We are honored to support the United Nations Special Envoy for Road Safety in promoting better vision for better road safety, in line with both our mission to help people ‘see more and be more’ and our ‘Eyes on the Planet’ sustainability program. It is our collective responsibility together with eye care professionals to share the call to action with consumers across the world, contributing to safer roads”, commented Paul du`Saillant, Deputy CEO of EssilorLuxottica.
With up to 90% of the information needed on the road coming through the eyes, good vision is critical for
drivers, bikers, cyclists and pedestrians to take safe and appropriate decisions. However, awareness and
access to solutions remain overall low: Studies show that accurate vision and glare management are largely under–addressed, with 68% of regular drivers admitting their vision is not perfect for driving or riding in full safety at night and 46% of them during the day. Moreover, 70% of people confirm their vision is hindered by sunlight and 30% by cars’ headlights at night.