Craving for Mido!

MIDO 2019– Milano Eyewear Show on February 25, 2019 in Milan, Italy. (Photo by Tullio M. Puglia/Getty Images for MIDO)

After the first ever MIDO 2021 | Digital Edition, organized in June, the next in-person edition of MIDO 2022, the leading international trade fair in the eyewear sector, is finally set on 12-14 February in the pavilions of Fiera Milano, at Rho Exhibition Center.
While waiting for MIDO 2022, the last DaTE Shaping Avantgarde – the Italian event which gathers the brands keen on innovation and design – took place from Saturday September 11th to Monday 13th in Firenze. With a 55% increase in attendance, a number of exhibitors that rose by 50% and 130 brands participating with buyers from all over Europe, DaTE proved to be a not-to-be-missed edition, heralding the re-opening and progress in the world of eyewear.

There is an unbelievable desire to meet, share, touch and feel the creativity and beauty of innovation and MIDO 2022 is the greatest opportunity. More than ever we feel the need to do business, catching the new opportunities offered by digital technology and reassured by the prospect of being able to meet again, in total safety.

MIDO 2019– a general view on Milano Eyewear Show on February 23, 2019 in Milan, Italy. (Photo by Tullio M. Puglia/Getty Images for MIDO)

MIDO is the wonder that arises from the meeting between companies and buyers, between beauty, fashion and culture announced MIDO: “We have been doing this for 50 years but today we are tailoring it for you, ready to satisfy your requests, your expectations and to repay the trust of those who, like us, have a desire for MIDO. Personal relationships, alongside the novelties and the product, the absolute protagonist, will make this edition unique. In total compliance with anti-covid measures, we are waiting for you from 12 to 14 February 2022. Don’t miss it!”

All updates on the next MIDO 2022 are available on the website and the official social media channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition), Linkedin and through the official APP.

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