Vitaloni explains the new dates for Mido

Following the evolution of the spreading of the Coronavirus, Mido 2020 was rescheduled for Sunday, 5 to Tuesday, 7 July 2020. Mido’s president, Giovanni Vitaloni, has explained the Board of Directors reasoning behind the new dates in Mido’s online magazine.

“It is important to understand that we operated and are operating in a context of total health emergency. We had to work in a very complex situation: it was necessary to make binding decisions in a very short amount of time,” Vitaloni stated.

The decision for the date in July was based on several grounds. One was that for available dates in May, the risks that the health emergency could be extended to that period seemed still too high in Northern Italy. Vitaloni emphasized, that the postponement of Mido and of the other trade fairs in Milan was a unanimous decision, made in agreement with the Mayor of Milan, Giuseppe Sala, and Fiera Milano.

With the decision to start the fair on July 5th, a Sunday, instead of Saturday, the US visitors and exhibitors should also be given the opportunity to celebrate their Independence Day on July 4th, according to Vitaloni. Read the whole statement here.




Mido 2020 rescheduled for 5-7 July

The Mido organizers announced the new dates to celebrate the fair’s 50th anniversary, which will now take place from Sunday, July 5 through Tuesday, July 7 2020, dates compatible with any coming provisions made by the competent authority for the health crisis and for the evolution of the national and international situation.

“After the decision to postpone MIDO, the wisdom of which we are ever more convinced of after seeing how the emergency has escalated in the past few days and the relative precautions adopted by the Italian government – comments the President Giovanni Vitaloni – we have worked nonstop in the last 72 hours to be able to define the new dates, carefully chosen to meet the needs of the sector. Thanks to the tireless work of the whole staff and to the collaboration with Fiera Milano, we are already able to announce the new dates.”

The 2020 edition is special for Mido, having opened its doors in 1970. The program of appointments is still being defined. All the updates will be available online on the website and on its official social media channels, as well as through the official APP.

In the last few days the access to the digital platform MIDO4U has been activated for all the exhibitors: connecting to the website, the companies can upload their collections, giving the registered buyers for MIDO 2020 the chance to see the products and make direct contact with the exhibitors. Starting from Tuesday March 3 and until Friday July 3 the platform will be open to the visitors as well.




MAFO – The Conference has been postponed

As was announced on Saturday, February 22, Mido won’t take place as scheduled due to the health crisis in Italy. We therefore have to postpone MAFO – The Conference accordingly.

The situation is currently unpredictable. We will keep an eye on the developments and will schedule a new date as soon as Mido has decided on a new date and more information is available.

Until then we wish everyone good health!



Mido’s 50th edition has been postponed

Today, Saturday February 22, the Board of Directors of Mido met in order to set up and define a strategic response to the CoVID-19 emergency, in relation to the upcoming edition scheduled for February 29 to March 2.

Mido’s organizers have announced that the board has decided to postpone the 2020 edition until dates, still to be decided, between the end of May and mid June.

We took this decision out of respect for the current alarming situation and for our exhibitors and visitors – said Giovanni Vitaloni, President of Mido. As this health crisis is developing in Italy, we could not but choose to postpone Mido’s 2020 edition. We immediately defined and selected a timeframe within the year which could meet the needs of the eyewear industry at a national and international level. We are aware that this decision will require industry professionals, exhibitors, buyers, press members, opticians and everyone working for Mido, including our staff, to re-schedule their attendance, with a significant impact on all internal organizations. It will be a twofold effort as we are just a week away from the show, but we cannot honestly think of celebrating our 50 years when the world – and our country now in particular – is experiencing such an international crisis. We trust though that, for the very nature of the current situation, which is alarming and continuously evolving, our exhibitors and visitors, the media and everyone involved will understand our decision. Our sense of responsibility as business people, but most of all as human beings, towards our families, our children, our colleagues, has compelled us to do something that we would have never wanted to do, especially for this special edition, the year of our 50th birthday.”

The new dates of Mido 2020 will be announced in the upcoming days in order to let exhibitors re-schedule their presence at the show, in compliance with possible new instruction from the relevant authorities who are dealing with this health crisis and in accordance with how the situation will develop and the availability of the spaces at Rho Fiera Milano, with which we keep constantly in touch.

Mido – digital platform for “Fair East” exhibitors

While the fiftieth edition of Mido will take place regularly, in compliance with the health regulations in force and by putting additional preventative measures in place, the “Fair East” area (pavilion 7), which traditionally hosts the Asian exhibitors, will not be open. The circumstances which have emerged in recent days will prevent most of the exhibiting companies from China from participating in Mido 2020.

In order to reduce the impact from this situation, Mido will make available to the exhibitors who are unable to attend a digital platform making it possible for them to present their new products on-line, and for the visitors registered to view them and come into contact with the companies directly. MIDO4U.COM will be active for the exhibitors from Monday 17 February and for the visitors from Monday 24 February.