Author: MAFO

Following the launch of the Welcome to Eyewearland communication campaign, Mido takes another step forward in the evolution of its identity, introducing a new element that will define the show in the years to come: the “Eyewearland Milano” payoff.

Horizons Optical marks its 10th anniversary. Over the past decade Horizons Optical has evolved from a small spin-off of an optical design department into a multinational company whose technology is now used to produce more than 15 million lenses every year.

SDC Technologies, a manufacturer of high-performance specialty coatings and flō Optics, a pioneer in digital lens coating, announced a significant follow-on investment by SDC Technologies.

Ocuco has appointed Dr Mark Clark as Sales Executive for North America. In his new role, Dr Clark will support Ocuco’s omnichannel practice management platform and more.

The Optical Women’s Association (OWA) is proud to announce a significant milestone in its international expansion journey with the launch of Start Strong. Powered by the OWA, a global connection event taking place at Silmo Paris 2026 on Saturday, September 26, at 8:30 am CEST.

The European optical industry has a new president: Oliver Fischbach, Senior Vice President of Western Europe & North America at Hoya Vision Care and a representative of Spectaris, was elected president of the European umbrella organization at the General Assembly of EUROM 1 Optical Industries in Naples.

The Vision Council is helping members navigate yet another shift in U.S. trade policy. The existing Section 122 tariffs that had assessed a 10% duty on imports expired Friday, July 24, resulting in the Trump Administration imposing new tariffs under Section 301 of the Trade Act of 1974 for 60 economies over alleged forced-labor violations.

ANFAO – the Italian Optical Goods Manufacturers’ Association – held on July 14 its General Meeting at Palazzo Flangini, to discuss shared objectives and future initiatives. Market figures were also presented and showed a decline of 6.1% compared with the first quarter of 2025. By far the sharpest decline was seen for U.S. exports.

Coburn Technologies announced a new strategic partnership with VeroCore Business Solutions Ltd. for the sale and distribution of its products in the United Kingdom and Western European markets.

EssilorLuxottica and Meta announced the launch of Meta Glasses, a new collection of AI glasses aimed at opening up the smart eyewear category to broader audiences, including consumers looking for more attainable innovation.