Essilor and Groupe Renault pool expertise to better integrate visual specifications to improve drivers’ experience and promote the importance of good vision for road safety. On the occasion of the 5th United Nations Road Safety Week, Essilor and Groupe Renault announced today the signing of a Memorandum of Understanding (MOU) for a period of two years, with the ambition to jointly raise awareness about the importance of good vision for road safety and explore innovative solutions to improve drivers’ visual experience.
As research shows 1 in 5 drivers in the world has uncorrected poor vision and 90% of the information needed to drive comes from vision. The interaction between eyeglasses and the interface systems in the car, both day and night, is obviously crucial. In the near future, this interaction is projected to increase further with the development of smart and connected devices, offering valuable improvements and new customer benefits. In that context, this two-part partnership aims to:
– develop global and local awareness and poor vision detection campaigns among customers and employees of Renault. During this week, specific activations will reinforce past actions begun during Renault Mobilize days and World Sight Day.
– improve the combined vision and driving experience through cross-expertise and product innovation. Expert investigation workshops are developed based on key use cases, including day and night glare, road/cockpit visual transition, peripheral and central attention focus, and Man-Machine Interfaces like legibility and color perception.
“This collaboration with Groupe Renault promises to drive outcomes that will improve people’s vision on the road. We are certain this partnership between two leaders in their field creates a unique opportunity to mobilize public awareness across a broader audience. Combining our respective expertise will result in better visual experience for drivers and contributes to Essilor’s mission of improving lives by improving sight,” said Laurent Vacherot, Chief Executive Officer, Essilor International.