The Vision Council has released Focused inSights: Online vs. In-Person Buyers 2022. The report provides information on the differences and similarities between online and in-person eyewear buyers, including demographic data, managed vision care use, eye exams, prescription eyeglasses/sunglasses, contact lenses, plano sunglasses, and reading glasses.
The report examines the results of two recent surveys, including The Vision Council’s monthly consumer survey and a survey focused on how consumers make decisions about their eyewear and eyecare. The polls were conducted by The Vision Council between April and June 2022 among a combined sample of more than 17,000 U.S. adults.
The report is available in The Vision Council’s Research Download Center as a complimentary download for members of The Vision Council and a paid report for non-members. In addition to complimentary access to the report, members of The Vision Council also have access to a complimentary one-page summary of the report.
The Vision Council launched its new inSights Research Program in May 2022. Built on a foundation of rigorous methodology and cutting-edge technology, the inSights Research Program provides a comprehensive perspective on the state of the optical industry through quarterly consumer survey reports; quarterly in-depth special reports on eyewear and eyecare products and topics; and an end-of-year market estimate and industry forecast.