When the theme for the 2020 edition – #FUTURISSilmo – was first conceived, it was impossible to foresee that the current crisis would bring even more meaning to the subject. Now, it is as essential as ever to accompany the optical and eyewear industry to ensure that it recovers its activities, and that it does so in a lasting way. In this context, the 2020 edition of the trade show is driven forward by the ambition to invite the profession to picture itself in the future. Silmo Chairman Amélie Morel reports that 700 companies have already confirmed their registration, which corresponds to an exhibitor occupancy rate of 80 percent. Éric Lenoir, Director of Silmo Paris, assures that the protection of exhibitors, visitors and all their own teams is central to the organizers and that they are considering all the possibilities and are ready to assume 100% responsibility for any risks.
One highlight will be Silmo Next 2020. It is organised into five spaces that are supposed to project visitors into a techno-responsible future, emphasizing the twofold transformation underway in our sector: the increasing importance of technology for both eyewear brands and opticians, and the growing awareness of the need to act more responsibly on a daily basis. The space for Corporate Social Responsibility will offer the basis for a collective consideration and a co-construction of the CSR approach for the entire industry. The Futurology space will examine the theme of techno-responsibility through the filter of the future, predicting the innovations that will gradually shape tomorrow’s optical and eyewear industry. The Trends Forum will highlight the trends and new developments of 2020 that will determine the immediate future. The Silmo d’Or will reward creativity and innovation and Meilleurs Ouvriers de France is an artisan competition held every four years in France.
Agora is designed to enable all the professionals of the industry to create new synergies and compare their points of view on the future of their jobs, products and distribution and to better understand a future that combines technical achievement and innovation with the protection of the environment and human rights.