After announcing that the 2020 edition would not be held at Paris Nord Villepinte, from Oct, 2 to 5, Silmo Paris activated its plan B to address the expectation of the optical and eyewear industry and the anticipation of exhibitors and visitors hoping to reunite.
This year a nomadic version of Silmo Paris will be held in different formats adapted to the market. Showrooms will open in various locations:
- Paris, October 3rd and 4th
- Bordeaux, October 12th
- Rennes, October 19th
- Lyon, October 26th
- Copenhagen, Denmark, October 4th
- Brussels, Belgium : date to be confirmed
According to the organizers this unprecedented local program was devised to address essential business needs without overlooking the characteristics distinctive to Silmo: conviviality, effectiveness, performance, content, and discussion. They want to bring all the basic elements together for the success of an unusual edition that is meant to reinvent the concept while remaining focused on the objective: to remain turned to the future. Details will be announced in autumn.