In the middle of the corona crisis, opti prepares for 2021. The entire industry is currently facing an immense challenge, and opti is also faced with new conditions due to the corona crisis and the upcoming move to Stuttgart in 2021. According to the organizers, the essence of opti, the quality and the added value for exhibitors and visitors, will remain the same, even if this is likely to look a little different to ensure a safe stage for good business in 2021 as a result of Covid-19. With opti moving from Munich to Stuttgart in odd years, visitors may expect several novelties at the international trade show for optics and design – even if opti’s concept, quality, and content are identical at both locations.
An advantage of opti’s new trade fair location is its potential for attracting extended visitor target markets to the trade show. Stuttgart, like opti’s previous sole location in Munich, is at the center of Europe’s strongest market for optics, close to both the Swiss and Austrian borders. However, the capital of the federal state of Baden-Wuerttemberg also lies a little further north, surrounded by many optical companies and their staff, and closer to the important markets in the Benelux countries and the Alsace region in France. New domestic visitor groups can also be expected.