MIDO 2021 drops its traditional February dates to schedule a June show. A sensible choice, driven by the aim to ensure exhibitors and visitors an exhibition offering peak international traffic potential and profitable business transactions.
The show’s well-known international reach encouraged the organizers to make a bold, decisive choice: rescheduling MIDO 2021 to Saturday June 5th to Monday June 7th, at Fiera Milano.
The hope is that the arrival of summer will make for safer travel between countries, confirming MIDO as a pivotal force behind the industry’s business activities.
From now until June, MIDO will continue to explore and develop opportunities to add value as the fair organizers moves forward on this delicate journey toward the relaunch of the eyewear sector. Challenging months lie ahead and, despite the pandemic, MIDO’s 50th anniversary will be celebrated in an atmosphere of regained peace of mind.