The Mido Management Board announced today that the the 50th edition of of the traide fair had to be postponed to 2021. They said the decision was difficult but unavoidable.
“The ongoing Covid-19 pandemic in Italy and its swift spread to the rest of the world, along with doubts about when the crisis will normalize globally, have forced us to make the painful, but crucial, decision to safeguard exhibitors and visitors, buyers and stakeholders, staff and everyone involved in the organization, management and operation of the show,” said Mido President Giovanni Vitaloni. “The 50th anniversary edition is being moved to 2021 and we are convinced it will bring a new lease on life to the eyewear industry in Italy and abroad. Our focus, and that of all industry professionals, is to inject new vitality into a healthy economic system that – although slowed by the public health crisis – has never lost its driving force.”
The 50th edition of Mido will take place about three weeks earlier than usual: Saturday to Monday February 6th to 8th, 2021 at Fiera Milano Rho.
While awaiting MIDO 2021, the MIDO4U digital platform is a key resource that connects exhibitors (who choose to do so) with international buyers. “Of course, the digital platform cannot replace an actual fair, where people can mingle and talk business, continued Vitaloni, but it is an accessible means of real, albeit virtual, interaction that ensures the industry a viable way to continue to build business relationships.