HOYA Vision Care launches new global campaign

HOYA Vision Care announced the launch of its new global myopia education and marketing campaign ‘Myopia Care for Kids’. The goal of the initiative is to raise awareness about the growing global rise of myopia in children and to provide detailed information about the new MiYOSMART spectacle lens developed specifically for kids to slow down myopia progression.

“Our new global campaign ‘Myopia Care for Kids’ takes a proactive approach, encouraging parents to learn more and have conversations with their eye care professional about myopia, best treated early to avoid long-term vision issues5,” said Oxana Pastushenko, Chief Marketing Officer, HOYA Vision Care. “The integrated campaign focuses on knowledge building and chartering an action-oriented approach to slow down the progression of myopia so that children can keep moving forward with their active lives.”