Horizons Optical and Mercadao dos Oculos join forces within the Brazilian market

Three men shake hands.
Horizons Optical and Mercadao dos Oculos join forces to transform the optical experience in Brazil. Picture: Horizons

Horizons Optical, a global leader in optical technology solutions, is excited to announce a strategic partnership with Mercadao dos Oculos, a distinguished Brazilian eyewear company. The collaboration, formalized with a signed agreement in October, represents a significant leap forward in Horizons Optical’s expansion within the Brazilian market.

Mercadao dos Oculos, a trailblazer in the optical industry, revolutionized the market by introducing the self-service concept, coupled with fair pricing and the latest fashion trends. Renowned for their commitment to personalized customer service and top-quality eyewear, they have earned the distinction of being one of Brazil’s premier franchises.

A Shared Vision for an Enhanced Purchase Experience

At the core of this collaboration is a shared vision to elevate the optical retail experience in Brazil. Horizons Optical specializes in innovative lens technology and optical retail tools, with multiple international patents and a global presence, the company is known for delivering cutting-edge solutions to clients worldwide.

Santiago Soler, CEO of Horizons Optical, emphasizes, “Our collaboration goes beyond a business partnership. It’s about transforming the purchase experience in Mercadao dos Oculos’ outlets. We’ve developed a unique solution tailored for them, aimed at empowering their optical stores to effectively communicate the distinctive properties of their lens’s technologies. This aligns with our joint goal of enriching the overall customer experience in their optical stores.”

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