First anniversary of ShopVISION, Vision Expo’s global digital sourcing platform

Since launching of ShopVISION in July 2021 more than 7,000 products have been uploaded across 80 categories to the ShopVISION platform and nearly 14,000 supplier leads have been created by eyecare provider activity on the platform.

“As we look ahead to the next year of ShopVISION, we are poised to supercharge buyer growth, drive buyer engagement with suppliers and introduce advanced product marketing,” said Matthias Clock, Director of Marketing, Vision Expo, at RX.

In August, ShopVISION is integrating with Frames Data, which will allow eyewear brands that are Frames Data subscribers to instantly populate and refresh their collections and product information in real time.

Created in partnership with Balluun, the world category leader in business-to-business marketplace technology, ShopVISION is a state-of-the-art platform designed as a one-stop virtual marketplace and year-round global hub for buyers to connect with suppliers and source vision care products and services. ShopVISION currently features more than 500 brands and more than 7,000 products across diverse categories, including frames, lens processing, medical and diagnostic, and business and practice management.