Coburn Technologiesis pleased to welcome Lynn Nichols to their marketing team as their new Digital Marketing and Trade Show Specialist. In this role, Nichols will develop and implement marketing campaigns and strategies to promote the Coburn Technologies, Inc. brand through the planning, logistics and support of all North American trade shows, as well as digital marketing efforts through various media platforms.
“Lynn brings a full range of industry knowledge and marketing expertise to Coburn, having spent decades in roles specializing in digital media, print, web, trade show management and website development. Paired with her history working in the optical industry, she will be a strong addition to the Coburn team,” states Coburn’s President, Alex Incera.
Nichols earned a Bachelor of Science in Mass Communications from Emerson College. She has worked her entire career in various aspects of marketing, including stints as Marketing Communications Manager at American Optical and heading up marketing operations for ophthalmic industry publications now owned by PentaVision, including Eyecare Business, Optometric Management, Ophthalmology Management, and Contact Lens Spectrum.
She has also worked for business-to-business publications in other technology sectors, and owned her own marketing communications agency. Most recently, she served as Marketing Director for the Springfield Symphony Orchestra in Massachusetts.
Nichols comes to Coburn with targeted experience in trade shows, digital marketing, social media marketing, website design and development, photography and videography, and project management, all of which will be instrumental to her new role.
“I am thrilled to join Coburn to help promote their impressive product offerings. I’m also excited to be back in the ophthalmic industry after many years away from it,” Nichols said. “I look forward to working with Coburn’s stellar Marketing Specialist Samantha Sidoti and the whole Coburn team, and to renewing industry acquaintances and making new ones.”
Nichols can be reached at firstname.lastname@example.org, or by phone at 860-648-6623.