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BOLD XXL – The Dutch optical event

Photo: Bold Optical Fair
Photo: Bold Optical Fair

At the heart of the Dutch optical scene, BOLD XXL stands as a beacon of unity. This esteemed tradeshow is all set to unveil the best of what’s new in the industry this year. Serving as a hub for industry professionals, it fosters a space for inspiration, innovation, and valuable connections. Additionally, it’s a golden chance to jump-start the sales season with a lineup of new collections, making it not just an event, but a unique marketplace.

BOLD XXL is always evolving and this year is no exception. The organisers are excited to feature an impressive array of 360 brands and 147 exhibitors, many with striking displays in the Brabanthallen. But it’s not just about the familiar names. They are introducing new talents to keep platform fresh and innovative, making this show a key destination for both established and up-and-coming stars in the optics industry. The upcoming event has found a new home at the Brabanthallen, a venue known for its perfect logistics and central location. This location is ideal for accommodating our anticipated guests from the Netherlands, Belgium, and Germany. With a massive hall spanning over 9,000 m2, the Brabanthallen ensures ample space for displays, eliminating the heat issues we experienced last year.

This edition will be buzzing with activities such as the spectacular dance show on the Bold Stage, presented by Annaliese Dayes, a renowned London radio presenter and fashion blogger. In collaboration with Maarten Weidema from TEF Magazine, she will conduct live interviews with attendees and exhibitors, infusing the event with a distinctive, lively atmosphere. The fair promises an array of activities, with a unique mix of entertainment and real-time reporting.

Date: 8 + 9 September 2024
Location: De Brabanthallen, Diezekade 1, 5222 AK, ‘s-Hertogenbosch
Information + Free tickets: www.bold-opticalfair.nl