From Saturday, September 10th to Monday, September 12th at the Leopolda di Firenze, 100 companies from around the world, and a total of 170 brands, will exhibit their collections, whose lowest common denominator is creativity. DaTE is also much more ‒ a not-to-be-missed opportunity for the exchange of ideas and networking among eyewear professionals, a place to talk business and close deals, a precious international resource for those on a quest for inspiration, innovation and the avant-garde.
The link for a constantly updated list of exhibitors and brands is here https://dateyewear.com/exhibitors/. Registration is still open for visitors and journalists on the official website https://dateyewear.com/en/. Digital passes are delivered via email and can be scanned at the show from a smartphone.
“The 2022 edition promises to be a one-of-a-kind experience – remarked DaTE President, Giovanni Vitaloni – not only because DaTE is celebrating its 10th anniversary, a milestone for an event that has grown and gained prominence in the panorama of industry events, but also because this year we have planned a sister event in Milano, MEDD By DaTE: Milano Eyewear Design Day, a special, non-commercial event, one day only, October 17. MEDD By DaTE, whose format and contents are completely different from the Firenze show, is open to everyone ‒ not only eyewear professionals and the press but also to eyewear enthusiasts, designers and students ‒ a space for creative exchange and reflection on design in its purest state. The focus is on eyewear, with guests and experts from various fields. An opportunity you won’t want to miss!”.
The program for the Milano event includes award presentations and an exhibit of history-making eyewear. The eyewear that will compete for the award established by MEDD will be selected during DaTE Firenze and the winner announced on October 17th at the ADI Design Museum.
DaTE will also be center stage at another special event, “L’arte di fare Moda” (The art of Fashion), this one for the press, to be held Wednesday, September 7th at 6 pm at the Biblioteca Pinacoteca Accademia Ambrosiana di Milano (Pinacoteca Library and Ambrosian Art Gallery in Milano).