Rejection and ghosting are not the exception in everyday sales, but rather the rule. Nevertheless, there is rarely any discussion about how to deal with these setbacks professionally. Yet it is precisely this ability, to view disappointments objectively and protect one’s self-esteem. This is a key prerequisite for long-term success in sales.

To meet high-quality standards, it is essential for operational managers to continuously review all process steps. In a well-known German company, the cleaning process was optimized by adopting a state-of-the-art aqueous cleaner.

To lead the industry towards smarter, connected workflows, we have to constantly challenge conventions. One example is the paper job ticket. In an age defined by automation, IoT integration, and real-time data, it is time to rethink the paper ticket’s role and explore the digital alternatives.

Complex, ambitious, and with some room for improvement. That is how one could describe the current state of sustainable measures in the optical industry. In this interview with Sylvi Claußnitzer, you can learn more about sustainability strategies and how the industry is already positioned in this area.