VisionPlus Expo moves to Dubai World Trade Centre
VisionPlus Expo in Dubai is stepping up to a bigger stage. Scheduled for 17–18 November 2025 at the Dubai World Trade Centre, the Expo should become a go-to platform for brands, buyers and optical professionals looking to explore the most vibrant and fast-growing markets.
A strategic hub for global eyewear
According to the organizers Dubai’s business infrastructure and reputation make it an ideal place for hosting world-class events. The move to the Dubai World Trade Centre – an upgrade from previous editions – reinforces the organizers’ commitment to scalability, accessibility and professionalism.
“Dubai’s location between Europe, Asia and Africa gives VisionPlus Expo a unique edge. It serves as a central meeting point for stakeholders from the Middle East, Africa, and South Asia, including the Indian subcontinent, markets that are rapidly transforming from emerging to influential. For exhibitors, this means exposure to serious buyers and regional partners with real growth potential. For visitors, it offers a snapshot of global trends, along with insights tailored to their local markets”, announced the organizers.
Innovation Meets Fashion
Each edition of VisionPlus Expo curates a selection of top eyewear and optical tech brands from across the globe. Fashion-forward eyewear and technological breakthroughs, should draw attention to both retailers and optical professionals.
Whether it is AI-powered diagnostic devices, ultra-light frame materials, smart glasses, or climate-conscious lens coatings, the 2025 edition promises to be a melting pot of innovation with real-time demos, future-facing prototypes, and hands-on discovery opportunities that push the boundaries of the optical experience.
Not just a showcase – a full learning environment
VisionPlus Expo integrates education as a core offering. The VP Academy returns in 2025 with a power-packed lineup of industry experts delivering interactive sessions designed for practical learning. From clinical best practices and consumer engagement to visual merchandising and retail strategy, the sessions aim to upskill professionals across the board.
VisionPlus Expo, Dubai, also sets itself apart through its focus on industry recognition. The return of the VP Awards and the ‘YOU&EYE’ Global Opticians Awards highlights the show’s commitment to celebrating creativity, retail excellence and innovation within the optical community. These awards have quickly become some of the most respected accolades in the industry, judged by both trade professionals and consumers alike.
A glimpse into what’s ahead
The previous edition saw over 1479 buyers and more than 1484 international visitors, with high exhibitor satisfaction and an 82% success rate in lead generation. With 2025 marking its fifth edition, the Expo is expected to grow even further, both in scale and strategic relevance.
Participating brands span continents and categories, from premium European names and Asian innovators to emerging Middle Eastern designers, all looking to make their mark in a high-opportunity market space. Explore more, register, or inquire about exhibiting at www.vpexpodubai.com, and step into the future of eyewear, right from the heart of Dubai.
