Horizons Optical appoints Lara Olivias as Chief Marketing Officer
Horizons Optical has appointed Lara Olivas as its new Chief Marketing Officer (CMO). This strategic appointment reflects the company’s commitment to strengthening its international presence and delivering cutting-edge solutions for the optical industry.
A proven track record in global marketing
With more than 15 years of experience in marketing and trade marketing, Lara Olivas brings a solid international background across industries such as optical, pharmaceuticals, and consumer goods, having developed her career in Spain, Mexico, and the Philippines.
Before joining Horizons Optical, she served as Marketing Manager for Iberia at EssilorLuxottica, where she led the strategy and execution of iconic brands such as Varilux, managed a business of over €50 million, and directed multidisciplinary teams. Previously, she held senior roles at Bayer Mexico, driving the digitalization and growth of the women’s health portfolio, and at leading consumer goods companies such as Colgate-Palmolive and Coca-Cola, where she gained a strategic vision of both the consumer and the point of sale.
Santiago Soler, CEO of Horizons Optical, stated: “Lara’s appointment represents a key strategic step in positioning Horizons Optical as an innovation leader within the optical sector. Her international experience and business vision will bring a unique value, boosting our global brand recognition and the reach of our solutions. We are confident that under her leadership, Horizons will take a qualitative leap in visibility and relevance, strengthening our commitment to excellence and the development of truly transformative solutions for the market.”
For her part, Lara Olivas commented: “It is an honor to join Horizons Optical, a company recognized for its innovative spirit and commitment to excellence. I am excited to contribute to its international growth and to continue developing strategies that bring our technologies closer to more eye care professionals and wearers around the world.”
Strengthening global leadership in optical innovation
As Chief Marketing Officer, Olivas will lead the development and execution of Horizons Optical’s global marketing strategy. Her focus will be on consolidating the company’s position as a leader in optical technology and innovation, enhancing the user experience, and supporting eye care professionals through distinctive, people-centered solutions.
With this appointment, Horizons Optical reinforces its commitment to excellence, innovation, and global growth, ensuring its technologies continue to set new standards in the optical industry.
