Mirjam Rösch is the new Consumer Optics Chairwoman at SPECTARIS

Mirjam Rösch is the new Consumer Optics Chairwoman at SPECTARIS

Copyright: Mirjam Rösch

After 17 years, Consumer Optics (ophthalmic and distance optics) at the German industry association SPECTARIS is in new hands: Mirjam Rösch was elected as the new chairperson at the Consumer Optics Industry Day. She succeeds Josef May, who led the association’s fortunes for almost two decades.
“Mister Ophthalmic Optics” had eventful years to moderate, starting with the euro and financial crisis and ending with the current geopolitical upheavals. Despite everything, however, they were also years that were predominantly successful for ophthalmic optics.
“In all these years, Josef May was the central driver and opinion leader, an identification figure, but also a valuable support. All of this on a completely honorary basis, in addition to his responsible position at Silhouette,” emphasized SPECTARIS Managing Director Jörg Mayer. In the field of ophthalmic optics, Josef May was the voice and bulwark of the German ophthalmic optics industry. One of his “children” was the Trend Forum more than 20 years ago, which brings the optical industry together with its customers once a year, away from the hustle and bustle of trade fairs.

Mirjam Rösch, Commercial Director DACH and Managing Director at Hoya Lens Deutschland GmbH, is looking forward to her new task and summarizes her goals as the new Chair:

“At SPECTARIS, we want to continue to keep Germany attractive as a location for innovation and production, as well as anchor ESG criteria such as environmental and climate protection, social responsibility and ethnic corporate governance as guiding principles in ophthalmic optics. In doing so, effective political representation of the industry and close cooperation with all relevant stakeholders are important to me.” Her wishes: “To make eye health more central to society and to solve the ‘skills shortage’ for the industry.”

SPECTARIS also has a new chairman: Ulrich Krauss, CEO of Analytik Jena, was elected as the new chairman with a clear majority of votes at the members’ meeting in Berlin. He prevailed against André Schulte, CEO of WEINMANN Medical Technology.


MIDO 2023: Visitors´registration now open

MIDO 2023: Visitors´registration now open

MILAN, ITALY – MAY 01: A general view of MIDO 2022 – Milano Eyewear Show on May 01, 2022 in Milan, Italy. (Photo by Tullio M. Puglia/Getty Images for Mido)

Visitors now can register on the MIDO website https://www.mido.com/en/entry-pass for the forthcoming edition of the most international eyewear show.

February 4-6, the world of optics will meet at MIDO 2023, where the best the industry has to offer in terms of trends, innovation, design, sustainability and creativity will be on display, in a setting where deals are made and sales closed.

MIDO 2023 opens with a fresh look and a new claim: “The Eyewear State of the Art”. Both epitomize the values that, for more than 50 years, have set this show apart – contemporaneity, culture, fashion and beauty. The new FRAMES communication campaign designed by Max Galli in partnership with the Mixer Group, comprises four subjects that will accompany the sector all the way to showtime.

“We are hard at work on the 2023 show, after the April 2022 edition (the first post-pandemic show) exceeded all expectations, drawing the participation of 22,000 professionals and 670 exhibiting companies. MIDO continues to be the hub around which relationships between industry professionals from around the world revolve,” noted President Giovanni Vitaloni. “We are aware that these are precarious, problematic times, further aggravated by the international situation. Our challenge is not only to engage the entire world of eyewear – in person – but also to guide and shape our show based on the circumstances and changes we need to consider in order to have an increasingly international, future-oriented perspective.  This means we must be even more tuned-in to the needs of our exhibitors and visitors, who envision MIDO as an opportunity to finalize sales, prompted by the presence of high-profile international buyers.”

Data confirm that, thanks to its strong international orientation, eyewear is among the sectors most successful in responding to recent adversities. In the first quarter of 2022, exports from January to March surged by 32.3% compared to the same period in 2019, and grew 35.3% over 2021. Based on ANFAO estimates, expectations for the coming months are for continued growth in terms of exports, manufacturing, the domestic market and industry workforce.

MIDO will take place at Fiera Milano (Strada Statale del Sempione 28 – Rho), Saturday 4th and Sunday 5th February from 9 am to 7 pm, and Monday, February 6th from 9 am to 6 pm.

HOYA Vision Care reveals latest insights

HOYA Vision Care reveals latest insights

HOYA Vision Care, a leader in optical technology innovation, participated as an official diamond sponsor in the International Myopia Conference (IMC) held 4-7 September 2022 in Rotterdam, The Netherlands. During the conference, HOYA hosted a myopia symposium where experts shared their latest findings of the clinical application of the MiYOSMART spectacle lens and its role in myopia management.
Under the theme –The Latest Insights to Advance Myopia Management – renowned key opinion leaders shared new European data and discussed topics including emmetropic eye growth, combination treatment as well as relative peripheral refraction (RPR).
Dr. Andrea Lembo of the University Hospital San Giuseppe Multimedica in Milan, Italy shared the results of a clinical application of the MiYOSMART spectacle lens in combination with 0.01% Atropine drops in European myopic children and adolescents (1). The results demonstrated that over one-year, axial elongation and myopia progression were reduced with maximum effect using the combination treatment (1).
Prof. Hakan Kaymak of the Internationale Innovative Ophthalmochirurgie in Duesseldorf, Germany presented the findings of his study on axial length growth under treatment with MiYOSMART spectacle lenses. The data of German children wearing MiYOSMART spectacle lenses reconfirmed previous clinical study results (1). Further findings showed that children adapt very well to MiYOSMART spectacle lenses with no safety concerns even in combination with low-dose atropine (1).
In addition, Professor Carly Lam of The Hong Kong Polytechnic University shared how myopia control effect may be influenced by baseline relative peripheral refraction in children wearing the MiYOSMART spectacle lens with D.I.M.S. Technology (1). The results showed that myopia control effect was stronger in children with baseline hyperopic RPR than in children with baseline myopic RPR (1).

“We are very pleased to be able to share the latest evidence-based approach to myopia management at IMC 2022,” said May Zhang, Global Head of Professional Affairs. “HOYA Vision Care continues to be a leader in addressing myopia in children and championing new practices like the successful combination treatment of the MiYOSMART spectacle lens and Atropine drops as well as continued support of clinical studies in multiple countries to help eye care professionals make informed decisions.”

Since its launch in 2018, MiYOSMART is available in 28 markets with over two million spectacle lenses purchased by parents around the world (2).

PRODUCT DISCLAIMER – MiYOSMART has not been approved for myopia management in all countries, including the U.S., and is not currently available for sale in all countries, including the U.S.

(1) Kaymak H, Lembo A, Lam CSY. HOYA Vision Care Myopia Symposium ” New Insights to Advance Myopia Management”: Axial length growth under therapy with MiYOSMART spectacle lenses; A comparison of myopia control in European children with Defocus Incorporated Multiple Segments (DIMS) spectacles, atropine, and combined DIMS/atropine; Myopia control effect is influenced by baseline relative peripheral refraction in children wearing Defocus Incorporated Multiple Segments (DIMS) spectacle lenses. International Myopia Conference (IMC) 2022, September 4, Rotterdam, The Netherlands.
(2) Based on number of MiYOSMART lenses sold per Hoya sales data on file as of June 2022.

MIDO presents ‘Frames’, the new 2023  campaign

MIDO presents ‘Frames’, the new 2023 campaign

Photo MIDO

MIDO 2023 gets a fresh, entirely updated look and a new claim, one that embodies the values that have set the show apart for more than 50 years: innovation and tradition, beauty and transformation, international appeal and memorability, wonder and substance.

Entitled FRAMES, the new communication campaign is in the hands of creative director Max Galli, designer, artist and, as he likes to define himself, “creative explorer”, in partnership with the Mixer Group. Galli has crafted an authentic vision statement with a powerful intercultural and inclusive approach, based on cross-fertilization and color, that serves as a unique frame for the product heroes – spectacles and the entire eyewear universe – that one by one, become metaphors for style and personality.

The campaign is built around four individuals, who will be revealed each month from today until December 15, and who embody the underlying principles of the MIDO philosophy: contemporaneity, culture, fashion and beauty.
To complete the revamp, the new claim: “The Eyewear State of the Art”, which reasserts MIDO’s leadership position, the place where it is possible to witness the present and the future of eyewear, thanks to the participation of the entire global supply chain.

The date with MIDO 2023 is set for February 4-6, at Fiera Milano Rho, with the companies and the brands that represent eyewear around the world – from manufacturers of frames, lenses and machinery to designers, from big multinationals to small innovative companies – to chart new trails, strengthen partnerships and sign contracts.

DaTE 2022 closes its doors

DaTE 2022 closes its doors

Photo Marco Pasquin

With approx. 1,500 industry professionals and buyers attending the Firenze show, 100 companies and 170 Italian and international brands, DaTE has indeed proven itself an essential event for the entire eyewear industry, which in Italy generates more than 4 billion euro in turnover and employs a workforce of 18,000.

 “Before the show opened, we had hoped to match last year’s good performance, and we did,” acknowledged DaTE President Giovanni Vitaloni. We are pleased with the outcome and with the quality of the professionals ‒ both exhibitors and visitors ‒ who participated. Attendance by international buyers was also good, aided, in part, thanks to our partnership with ITA (Italian Trade Agency). Again this year, DaTE delivered the best our independent eyewear market has to offer, staying true to its mission as an exhibition of the avantgarde.”  

The interest in the event was also confirmed through the social channels: more than 750,000 total users who followed DaTE, for a total of 2 million views and over 60,000 interactions with posts published on Facebook and Instagram.

This year, DaTE continues October 17th in Milan, with a special non-commercial event open to everyone. Known as MEDD by DaTE – Milano Eyewear Design Day, it caters not only to industry professionals and the press, but also to enthusiasts, designers and students ‒ a space for creative exchange and reflection on design, with an emphasis on eyewear. Experts have been invited to compare and contrast the various applications of design ‒ from fashion to architecture, by way of accessories and technology. Not by coincidence, event host is the ADI Design Museum of Milan, historic repository of all the objects that have received the Compasso D’Oro Award, conferred each year, in recognition of excellence in Italian design. “Interestingly, to date, eyewear has never received the Compasso D’Oro. Perhaps MEDD by DaTE could bode well that eyewear, too, might become part of the Museum’s collection,” mused Vitaloni.  

The MEDD by DaTE calendar of events can be found at https://dateyewear.com/medd/. It includes an exhibit ‒ mounted in partnership with the Eyewear Museum of Pieve di Cadore – part of a collection of iconic eyewear that have “designed” the industry’s history. And two awards: the MEDD by DaTE award for the most innovative eyewear, selected by a jury of design and lifestyle experts from among the styles exhibited in Florence; and an award for the most visionary optical shop, chosen by the exhibitors at DaTE.

Vision Expo+ will be offered soon

The Vision Council and RX, co-organizers of Vision Expo, recently announced that Vision Expo+, a complimentary digital extension of the Vision Expo experience, will be offered from Thursday, September 15 to Friday, September 23, 2022. Vision Expo+ will be delivered through ShopVISION, Vision Expo’s global sourcing platform.

VisionExpo+ extends the Vision Expo experience in a virtual format to accommodate members of the vision care community from around the globe who are unable to physically attend Vision Expo West 2022. Vision Expo+ will offer a number of virtual experiences, including online showrooms from Vision Expo West’s more than 350 exhibitors and recorded content from events taking place at The Innovation Stage, the main stage destination for collaborative learning, including EYE2EYE Series discussions.

To gain access to Vision Expo+ specials, register for ShopVISION here by clicking the “Sign in/Join” button and then “Register Now.” ShopVISION and Vision Expo+ are being offered on a complimentary basis to all eyecare providers, buyers and all Vision Expo West 2022 exhibitors. Registrants who signed up for Vision Expo+ ahead of previous Shows do not need to register again.