Photo by Tullio M. Puglia/Getty Images for Mido
The 50th edition of Mido ended on Monday amid enthusiasm and optimism. The appointment for all industry professionals is for next year, February 4-6, 2023, once again at Fiera Milano Rho.
Plenty of innovations and a variety of experiences were offered to participants eager to experience emotions and meet each other in-person, at an engaging event that brought fashion back to the forefront and relaunched the eyewear industry. From the opening event world premiere of the previously unreleased music composition by Maestro Ennio Morricone “Infinite Visioni”, to the performance by Dargen D’Amico and the celebration of the stars of the show and of the industry with the Bestore and Stand Up For Green awards.
This was a crucial event for the entire sector, an opportunity to share experiences and conduct business, as well as a chance to network, brainstorm and discuss new ideas, said the organizers.
“The bottom line for this edition is undoubtedly positive because the 22.000 visitors to Mido 2022 were of high quality and driven by a willingness to buy, despite the challenging times, overcoming the adversities of the difficult moment we are experiencing”, said Giovanni Vitaloni, President of Mido. “We confirmed our ability to be benchmark for the sector, strengthening Mido’s role in the creation of business and ideas. We have had excellent feedback from exhibitors and visitors alike on the activity experienced here: this is a fresh start for the industry. Exhibitions should be in-person events; the companies are the absolute epicenter of this strategic moment for eyewear globally, and also for the economy of our country. Today we are all writing a new chapter together. And together we look forward to the future with optimism and confidence”, concluded Vitaloni.
The over 660 exhibitors from 45 countries across five pavilions and eight exhibition areas met visitors from over 50 countries: Europe (in particular France, Spain, Germany, Great Britain, Portugal, Greece, The Netherlands, Switzerland), United States, Israel, Brazil, India, Tunisia, Iran, South Africa and United Arab Emirates.
Equally significant was the presence of online participants connected to the B2B platform, designed to engage in the show those who – from all over the world – were unable to attend the live event, and those connected to Mido’s social profiles, who enlivened the event’s official Instagram and Facebook pages with more than 10,000 messages shared between posts and stories, that exceeded 1 million impressions. The wonder of Mido was also broadcast live on MIDOTV, which this year produced 77 videos broadcast live on YouTube, with a total of 350,000 views.
The show continues on the online platform and on the official social channels.
Schneider revealed their newest innovation number 9, the Automated Dome Loader (ADL). With the new machine Schneider automates batch coating for the medium-sized and larger lab, a process that used to be strictly manual. It loads, unloads and flips the lenses if both sides of a lens need AR coating. The ADL is the ideal companion to the powerful and reliable EBC coating systems.
After the smart automation picks up the lens, a camera-based measurement system swiftly detects its orientation. Subsequently, the high-speed robot mounts the lens in a cleverly devised clamping ring to carry it to the coating dome without touching or contaminating its surface. The dome can be easily transferred into the thin film coaters EBC 900 or EBC 1400 where the lenses are vacuum coated.
The system’s exact movements make it a reliable solution, available 24/7, for highest efficiency and throughput. Manual handling is reduced to a minimum, preventing contamination as well as human error. Dome loading as reliable and economical as it gets.
All set to go at Fiera Milano Rho – MIDO, the leading global eyewear show, returning April 30th to May 2nd. Packed with 650 exhibitors from 45 countries, the event, spread across 5 pavilions, will welcome buyers, opticians, designers and Italian and international journalists, it is ready to amaze visitors with the latest innovations and all the emotions that go along with international business revolving around the coolest accessory ever.
A hint at what’s in store: gender-neutral eyewear, vintage frames with a 1970s vibe; more sustainable materials, packaging and processes; classics revisited; and shocking colors.
Kick-off to the show is the opening on Saturday, April 30th. The opening event will be a tribute to art in all its forms of expression, shared moments of beauty, music, dance, entertainment, reflection and current events, along with high-profile guests and well-known Italian personalities.
TV journalist Costanza Calabrese will emcee the opening event with Giovanni Vitaloni, President of MIDO and ANFAO, sharing their thoughts on current events, the eyewear industry and the economy. Joining them will be historian and journalist Paolo Mieli, and ITA president Carlo Ferro.
The opening ceremony will also include a celebration of key actors in the history of MIDO and eyewear, starting with the first edition in 1970, honoring the show’s past presidents and ‘long-haul’ players who have participated for half a century.
“We have eagerly awaited this moment and are all thrilled to be here,” remarked MIDO President Giovanni Vitaloni, “We have been waiting to celebrate MIDO’s 50th anniversary since 2020 and now we are back with an exciting new adventure – speaking of art, beauty, style and current events – so they can serve as points of reflection in such delicate circumstances, but also with a vision of the future.”
A full, updated calendar. Among the newest events, the first edition of Stand Up for Green will acknowledge the stand that set the highest bar in terms of employing the most eco-sustainable practices. As usual, the traditional BeStore award will be given to optical centers that offer an outstanding shopping experience, retail space lay-out, materials and furnishings (Design category); and also taking into account customer services, external communications, history of the stores as well as human and emotional qualities (Innovation category).
The Start Up area, another innovation at MIDO 2022, completes the consolidated exhibit scenario made up of the Fashion District, Design Tech, Design Lab, More!, Lenses, FAiR East, Tech and Lab Academy. The new area will host emerging players in the eyewear market in a space of their own, an eco-sustainable stand made with recycled and recyclable materials, in keeping with the show’s environmental accountability program begun in 2019. Another space for the youngest brands, promoted by MIDO and ITA (Italian Trade Agency for the international promotion and internationalization of Italian businesses), will showcase six select start-ups in pavilion 18, each exhibiting two of their eyewear products.
Cross-fertilization with the world of art is the common thread running through another notable addition: the “A colpo d’Occhio – Sguardo e visione nelle Arti” show featuring 15 reproductions of works that narrate the art of seeing through images and poetry. Sponsored by MIDO and curated by Elisabetta Parente, this initiative is also sponsored by SOL (Società Oftalmologica Lombarda), SIOL (Società Italiana di Oftalmologia Legale) and the Rotary 2041 and 2042 districts and will be mounted in the Otticlub lounge in pavilion 15.
Dense with innovative ideas, this edition of MIDO amps up its commitment to education and raising awareness. Long active in the areas of vision care and eye health – from prevention to accurate information about issues related to eyesight, to the social importance of assistance to the blind – MIDO is dedicating an area to Lion’s Club Guide Dogs, specifically to raise public awareness around this subject.
Saturday April 30 and Sunday May 1, show visitors can attend live dog-training demonstrations by the Limbiate (Milan) Center, one of the top centers in Europe.
Regular favorites remain on the calendar: discussions and continuing education in the Otticlub space; presentation of trends and insights about future consumers, in partnership with WGSN; in-depth themed seminars, including one dedicated to the power of color in design in light of the S/S 2023 season, and a Federottica and Bocconi University conference on “new omni-channel scenarios and the challenges for opticians and manufacturers”.
Also returning is the B2B digital platform that, launched in June 2021, achieved immediate success thanks to its ability to respond swiftly and tangibly to the primary goal of initiating business opportunities. A useful tool for show participants, but even more so for those who, due to health restrictions and the current political situation, are unable to travel.
Appointment Saturday April 30 at 10:30 at Rho Fiera Milano. For event accreditation (MIDO 2022 exhibitors and visitors): https://www.mido.com/en/mido-2022-relaunch . Press, please email email@example.com.
To view the anti-Covid protocol: https://www.mido.com/en/join-in-safety
Source: 100% Optical
After an enforced break of over two years, 100% Optical made a welcome return to the ExCeL London, with a record-breaking 9,680 attendees flocking to the UK’s biggest optical event.
The first chance for colleagues and customers to reconnect after the pandemic, the three-day event featured catwalk shows, CPD seminars, independent and international eyewear designers, showcases of the latest optical technology and a host of new features, with an even stronger focus on sustainability.
Backed by all the industry’s leading organisations, 100% Optical saw over 160 seminars, workshops and debates curated by show partners, The Association Of Optometrists, alongside exclusive launches, show offers and competitions.
The show also saw the return of the popular Love Eyewear Awards, which champion and promote eyewear.
Additional highlights from 100% Optical were Simon Murray’s incredible collection of Hollywood blockbusters eyewear from across the decades at the Frame Us Exhibition and the innovative RCA Eyewear Design Competition, held in collaboration with students at Royal College of Art (RCA) which this year followed the theme ‘reflecting on the past to help us look at each other now and help us see into the future’.
Nathan Garnett, Event Director, commented after the show: “100% Optical has been a phenomenal hit. Having postponed the event twice, it is amazing to see we have managed to match our 2020 attendance level. This is an even greater achievement when you hear that we are the first show back at ExCeL London to recover fully. We have had three days of catching up on lost time from a sector that has really missed meeting face to face.
“What was also striking was the togetherness of the sector, with major industry associations the AOP, ABDO and Optical Suppliers Association all pulling together to help the professionals working in optics. This has led to lots of ideas we are already implementing for 2023. We had a record rebook as well, always a sign that a show has delivered! We can’t wait for 23-25 February 2023.”
Organisers have already announced the dates for next year’s 100% Optical; it will take place from 25th-27th February 2023, while The Association of Optometrists (AOP) and Media 10 have announced that their partnership to deliver 100% Optical will continue until 2025.
Source: GHM / Opti
The last two years also marked a boost to digitalisation in people’s private lives. Working from home and home schooling during the day, reading the news on smart phones or tablets and facetiming family and friends in the evenings. In these times of intensive use of mobile phones and similar devices, the subject of short-sightedness has become all the more important across all aspects of eye care. For this reason, myopia management is one of the key topics of the special opti show to be held at the Fairground Munich from 13 to 15 May 2022.
Short-sightedness normally begins at primary school age. In our part of the world, it currently affects one in three children up until puberty and then nearly 50 per cent of young adults. As evidenced by a recent Chinese study, coronavirus acted as a turbocharger for myopia among schoolchildren. By 2050, five billion people are likely to be short-sighted.
Myopia management is interprofessional
There are ways to slow down or even stop myopisation, however, in which opticians, optometrists and ophthalmologists play a decisive role, said Mareike Noé, M.Sc. Optometry Marketing Manager at Visall GmbH: “Myopia management is about informing children and parents about the possible risks and any recommended changes in behaviour, presenting the various treatment options and selecting the best course of action together in order to slow down the progression of the myopia.” Visall is an expert in the field of myopia management and is represented as such at opti 2022 in Munich.
Hoya Vision Care will also be displaying how innovative myopia management works at the international trade show for optics & design from 13 to 15 May. Patrick Bartz, Technical Product Manager Marketing at Hoya as one of the world’s largest spectacle lens manufacturers: “Myopia management involves a holistic consideration of the development of short-sightedness among children and young people. This is not simply about optimal correction but also about interprofessional cooperation for the eye health of those affected. For this reason, alongside refraction, it also involves a risk analysis covering various aspects such as eye length and myopia corresponding with age, viewing habits and binocular status.”
Next opti FORUM XT on this topic
The importance of myopia management to the industry is shown by the popularity of the topic in the webinar series opti FORUM XT. Following on from last autumn’s successful edition, viewers will have another opportunity to benefit from this free knowledge transfer at 7.30 pm on Thursday 28. April 2022. “Is the contact lens at risk of losing its dominant position in controlling myopia? Will myopia management become a service for the masses in the near future?” These and other questions are then discussed with experts. And of course, short-sightedness will be one of the key focus areas of the special opti show taking place two weeks later, as can be seen by a glance at the trade fair’s Exhibitor Directory.
Covid-safe in four halls
Tickets for opti 2022, which will be held at the Fairground Munich from 13 to 15 May, are only available online at www.opti.de/tickets/. Together with the contactless entrance, the spacious layout, frequent air exchange and intensive cleaning schedule will ensure safety and well-being across the four halls. Visitors are advised to wear face masks.
HOYA Vision Care announced that Professor Carly Lam from the Centre for Myopia Research at The Hong Kong Polytechnic University will present the findings of a six-year follow-up clinical study they conducted on the MiYOSMART spectacle lens with Defocus Incorporated Multiple Segments (D.I.M.S.) Technology to reduce myopia progression in children.
The findings, of the longest running study on a myopia management spectacle lens, will be shared during the Association for Research in Vision and Ophthalmology (ARVO) 2022 conference to be held from May 1-4 in Denver, Colorado, USA.
The presentation will include highlights of the six-year clinical study conducted by researchers at the Hong Kong Polytechnic University which looks at the progression of myopia in children who wore the HOYA Vision Care’s MiYOSMART spectacle lens. This information will enhance a previous three-year follow-up study, a continuation of a two-year randomized control trial (RCT), which was published in the British Journal of Ophthalmology and that demonstrated strong evidence of the lenses’ effectiveness in slowing down the progression of myopia in children ages 8-13.
“This six-year clinical study on the MiYOSMART lens is the longest running study conducted on a myopia management spectacle lens ever, a fact we are very proud of,” said Natalia Vlasak, Ophthalmologist, Global head of Medical and Scientific Affairs at HOYA Vision Care. “Long-term clinical data is essential for evaluating the effectiveness and safety as well as determining possible long-term risks of treatments that can’t be observed during a short period.”
The award winning MiYOSMART lens won the coveted Grand Prize, Grand Award and Gold Medal at the 46th International Exhibition of Inventions of Geneva in April 2018. In October 2020, the spectacle lens won the Silmo d’Or Award in the Vision Category at the Silmo Paris Optical show.