DaTE closes with a 55% increase in buyers

DaTE closes with a 55% increase in buyers

The 9th edition of DaTE, an event focused on the eyewear of the future, closed Monday at the Stazione Leopolda di Firenze.

The organizers reported that almost 1.500 eyewear professionals and select buyers visited the show, exceeding their expectations and emphasizing the importance of in-person events for the industry. They stressed that, with 130 Italian and international brands, the event reconfirmed itself as a key resource for the entire eyewear industry which, in Italy, brings in about 4 billion euro in turnover, and employs a workforce of 18,000.

Strictly in compliance with the anti-COVID measures in effect, the event attracted a substantial turnout this year from across Italy and the world, with a 55 % increase in attendance. The number of exhibitors rose by 50%, compared to last year. Of the 130 brands participating, 45% were international. Crucial internationalization activities, conducted in support of the event by ITA (Italian Trade&Investment Agency), brought in international buyers particularly from Spain, France and Poland. According to the organizers, this foreshadows an increasingly international future for DaTE.

“This year, more than ever, DaTE was a pivotal driver for the industry, as well as the place where in-person meetings, sharing and business was possible. For 3 days, we were surrounded by keen interest and a craving to invest in the future and in new projects. We are extremely pleased with the outcome of this edition – stated Giovanni Vitaloni, President of the event. “The last two years were unbelievably complex and DaTE 2021, which actually never suffered a slowdown, finally put the industry machine back into motion. The extraordinary motivation demonstrated by the exhibitors and the determination of the companies and visitors made it possible to place beauty, craftsmanship and design ingenuity at the core of the supply chain. The hard work and participation of everyone made this possible. Together, we can continue to work hard to bring renewed driving force to the industry and to shape the future of eyewear.”

The event organizers report that they are also very satisfied with the online interaction by users. Through social media messaging, FB and IG combined reached 513.353 users and 14.877 interactions, confirming compelling engagement. Video content was viewed more than 15.000 times.




DAC Technologies appoints new president and CEO

DAC Technologies appoints new president and CEO

Will Daniels

Will Daniels

DAC Technologies names Will Daniels as their new President and CEO. A 26-year veteran of the optical industry, Will has served in various leadership roles in sales management, operations and joined DAC in August this year from his recent role as head of global aftermarket operations for Satisloh based in Wetzlar, Germany.

Will is succeeding Joe Ciochetto, who, after four years as president and CEO of DAC Technologies, assumed a challenging new leadership role within Essilor of America.

“I am very excited to return to North America and join the DAC Technologies team in Garland, Texas. I would like to thank Joe for his solid leadership of the company over the past four years. I’m also looking forward to meeting our customers in the upcoming Vision Expo West and continue to enhance our global customer experience and satisfaction.” says Will.

DAC Technologies will be exhibiting at Vision Expo West in Las Vegas, booth F6085.




EssilorLuxottica and Facebook introduce Ray-Ban Stories

EssilorLuxottica and Facebook introduce Ray-Ban Stories

Facebook, Inc. and Ray-Ban releases the next generation of smart glasses, Ray-Ban Stories. The highly anticipated collaboration brings forward a new way to seamlessly capture, share and listen through your most authentic moments. The announcement was made today by Mark Zuckerberg and Rocco Basilico in a virtual announcement detailing the partnership and the exciting capabilities.

Leading Ray-Ban Stories’ product lineup with the most recognizable style, an icon since the 1950’s is Wayfarer and Wayfarer Large. Facebook and EssilorLuxottica, Ray-Ban’s parent company, were able to engineer smart technology to support all-day wear, including an optimized Snapdragon processor, without compromising style, comfort, and aesthetic, but most of all the weight, with just 5gr more than a standard pair of Ray-Ban Wayfarer.

Ray-Ban Stories include a dual integrated 5MP camera to capture photo and video; discreet open-ear speakers to listen, and a three-microphone audio array to deliver rich voice and sound transmission for calls and videos. You can also find Ray-Ban Stories in a variety of other iconic styles such as the legendary, retro Round and the super iconic Meteor. Starting at $299 (CAD 369, EUR 329, GBP 299, AUD 449) you can add flare to your style by choosing various lenses: sun, prescription, polarized, gradient, Transitions® and clear.

In addition to an iconic design built with innovative technology, Ray-Ban Stories launches in conjunction with a companion app, Facebook View (iOS and Android), creating an easy way to import, edit, and share content captured on the smart glasses with the ability to upload on any social app stored on your phone: Facebook, Instagram, WhatsApp, Messenger, Twitter, TikTok, Snapchat, and more.

“We are incredibly proud to bring Ray-Ban Stories to life with our partners at Facebook,” said Rocco Basilico, Chief Wearables Officer at EssilorLuxottica. “This is a milestone product that proves consumers don’t have to choose between technology and fashion – they can live in the moment and stay connected while wearing their favorite style of Ray-Ban’s. Our unique approach, combining decades of superior craftsmanship, a dedicated spirit of innovation and a commitment to delivering only cutting edge technology has resulted in a wearable that people will truly love wearing.”

“Ray-Ban Stories is designed to help people live in the moment and stay connected to the people they are with and the people they wish they were with. EssilorLuxottica has been nothing short of stellar in this partnership and through their commitment to excellence we were able to deliver on both style and substance in a way that will redefine the expectations of smart glasses. We’re introducing an entirely new way for people to stay connected to the world around them and truly be present in life’s most important moments, and to look good while doing it,” said Andrew Bosworth, Vice President, Facebook Reality Labs.

Ray-Ban Stories is available at Ray-Ban stores and beginning on September 9th in the US, UK, Italy, Australia, Ireland and Canada. On Monday, September 13th it will be available at select Luxottica retail banners including SunglassHut, LensCrafters, OPSM, David Clulow and Salmoiraghi & Viganò and soon after available also at selected wholesale clients.


Optiswiss and Luxexcel announce cooperation for 3D printed smart eyewear

Optiswiss and Luxexcel announce cooperation for 3D printed smart eyewear

Optiswiss, a leading Swiss lens manufacturer with distribution throughout Europe, has partnered with Luxexcel to bring commercial 3D printed lenses to market for use in regular eyewear and smart glasses. Under the partnership, Luxexcel will provide its 3D printing lens technology, and Optiswiss will 3D print prescription lenses for the smart eyewear market. Optiswiss will also implement the newly released Luxexcel VisionPlatform™ 7 at its industrial facility in Basel, Switzerland. This shared strategy will accelerate the delivery of “Swiss-made” prescription lenses that are ideal for smart eyewear devices.

As one of Europe’s largest ophthalmic laboratories, Optiswiss will use VisionPlatform 7 to provide a production facility for customers, to manufacture prescription lenses and accelerate the launch of their smart eyewear devices. The platform 3D prints a variety of prescription smart lens solutions for Augmented Reality smartglasses and switchable sunglasses in a form factor similar to traditional eyewear.

Samuel Frei, CEO at Optiswiss said, “We’re excited to join Luxexcel in their journey to deliver prescription lenses for smart eyewear. After several years of cooperation with Luxexcel, it was time for us to bring the new VisionPlatform™ 7 to our production plant. We now have a digital manufacturing platform to combine prescription lenses with smart technology today, including a clear path towards large volume manufacturing of prescription smart glasses. At Optiswiss we are innovators and always at the forefront of technology. Together with Luxexcel we will develop pioneering products and bring them to market quickly. By adopting innovative technologies such as VisionPlatform™ 7, we can provide our customers with solutions for prescription smart eyewear, giving them an edge over the competition.”

Optiswiss chose VisionPlatform™ 7 because of the high-quality ophthalmic lenses that the platform produces. Another reason is the operational simplicity that the platform provides, as it replaces many process steps of traditional lens manufacturing with a one-step process. The platform provides further efficiencies such as 3D printing the hard-coating as part of the printing process.

Fabio Esposito, CEO at Luxexcel said, “We found a partner in Optiswiss that shares our vision to be at the forefront of innovation in the smart eyewear industry. The combination of our technology and the experience of Optiswiss as a lens manufacturer ensures that smart eyewear producers can bring to market smart devices that addresses the needs of those with prescriptions.”

A pioneer in 3D printed lens technology, Luxexcel specifically developed VisionPlatform™ 7 to fulfill a need in the smart eyewear industry for a digital technology solution to manufacture prescription smart lenses on a mass scale. VisionPlatform™ 7 consists of patented hardware, software, materials, processes, and support – all the components required to ensure mass production and distribution of prescription smart lenses.

Reimagine: Novel lens surfacing technology from Coburn Technologies

Reimagine: Novel lens surfacing technology from Coburn Technologies

Coburn Technologies, a leading provider of  end-to-end customer solutions to the world’s ophthalmic lens processing industries and eye care professionals, has officially launched the Reimagine Campaign to announce new technology advancements in lens processing.

Coburn understands why labs prefer to use alloy for lens processing; however, traditional methods for deblocking and reclaim with alloy are unsafe, messy, and outdated. It is time to rethink lens deblocking and alloy reclaim, so Coburn has done just that by developing a completely waterless lens deblocking system and a first-of-its-kind alloy recovery system.

Reimage your lab with Coburn’s fully automated post polishing system with novel technology for clean, safe, and ecofriendly lens processing. Coburn introduces the Agility Autodeblocker and Integrity Alloy Recovery System, completing their automated post polishing line and changing the landscape of lens processing.

The Agility Autodeblocker is the first of its kind as an automatic, waterless lens deblocker. The Agility separates lenses from blocks using mechanical power rather than water jets or human energy. In one, swift mechanical motion, the Agility divides two lenses from their blocks simultaneously. The separated lenses and blocks are then passed on to the Integrity by conveyor.

“Agility is extremely fast, capable of deblocking over 200 lenses per hour, and versatile, able to process a wide range of lens geometries,” said Coburn Technologies President Alex Incera.

The Integrity System rethinks alloy recovery. Traditional reclaim systems completely melt alloy pucks in a hot water tank to remove them from blocks. The Integrity system uses induction heating technology to melt a very thin layer of alloy where it engages the block, allowing the alloy puck to separate cleanly and completely intact. The collected alloy pucks can be placed directly into the reservoir of a lens blocker without having to remelt them beforehand. The blocks are collected or neatly stacked for reuse. As a completely waterless system, Integrity significantly improves lab cleanliness and safety.

Agility and Integrity will be featured and demonstrated at Vision Expo West from September 23-25, 2021 in Las Vegas,

DaTE: The countdown of the 9th edition begins

DaTE: The countdown of the 9th edition begins

Giovanni Vitaloni, President of DaTE.

The countdown has begun for the 9th edition of DaTE, the international exhibition dedicated to avant-garde eyewear, which will open at the Leopolda in Firenze on Saturday September 11 and will continue until Monday September 13. Over 120 exclusive national and international brands will show at the eyewear 2021 event.

A special edition that will take place in complete safety, following the regulations dictated by the Italian government for fairs and events. A great and further effort by the organizers in order to offer a unique event every year, maintaining its exceptional content as a leading appointment in avant-garde eyewear.

Access to the event for all participants (over the age of 12) will therefore be possible by presenting the full covid vaccination certificate (Green Pass), or with one of the requirements specified below:
• certificate of vaccination (even of the first dose only, after 14 days from the shot)
• rapid molecular or antigen test with negative result within the previous 48 hours
• certificate of recovery from Covid-19 infection within the previous 6 months

“DaTE represents an important moment for the eyewear sector: 2021 was not the year that everyone was hoping for, but we have never lost sight of the goal of our mission, to build an unmissable and original event, true fulcrum of the ferment and vivacity of avant-garde eyewear, an appointment that has grown year after year – comments Giovanni Vitaloni, President of DaTE. And for the ninth edition, now just around the corner, the team has worked constantly to make it unique and accessible in complete safety, applying the regulations and dedicating great attention and sensitivity to every detail in order to protect all those who will participate. A commitment which we firmly believe will produce a flagship eyewear event not only in Italy, but internationally “.

The event will welcome national and international exhibitors with over 120 brands that stand out in the sector for their originality, design and innovative use of materials. Shaping avant-garde, the claim of this new edition, is the show’s goal, a great moment for sharing in person, to build the foundations for a new future of eyewear.

The list of exhibitors is available on the event website and registrations are already open for visitors and journalists: through this link you will be able to receive the digital pass via email and that will be presented at the entrance on your smartphone. The event app is also available.

You can access to more Information and updates on the show’s social media profiles: and and on the website.