VisionPlus Expo in Dubai will take place in April
VisionPlus EXPO 2027 has announced its new dates — 24–25 April 2027 — and will return to Dubai World Trade Centre (DWTC), bringing the global optical industry together once again for two days dedicated to innovation, networking, education and business growth.
With the new dates now officially confirmed, preparations are already underway for another landmark edition of the exhibition. Hosted in Dubai, VisionPlus Expo continues to serve as a trusted platform where manufacturers, retailers, distributors, optometrists and industry leaders connect, exchange ideas and discover the latest advancements shaping the future of eyewear and vision care.
A global platform for optical excellence
VisionPlus Expo has established itself as much more than an exhibition. It is where innovation meets opportunity, bringing together every segmentof the optical industry under one roof.
From advanced diagnostic equipment and precision lens technologies to premium eyewear collections, retail solutions and digital innovations, the exhibition offers a comprehensive showcase of the products and services driving the industry forward.
Professionals from across the Middle East, Africa, Europe, Asia, the USA, Russia, and beyond come together to build partnerships, explore emerging markets and gain insights into the trends defining the nextgeneration of optical retail and eye care.
Building on a strong legacy
Every edition of VisionPlus Expo has reinforced its reputation as one ofthe region’s leading optical trade events. The exhibition has consistently attracted internationally recognised brands, influential industry leaders and thousands of trade professionals seeking meaningful business opportunities.
Its continued growth reflects the confidence the industry places in the event as a platform for product launches, strategic collaborations andcommercial expansion.
“I am delighted to be taking VisionPlus Expo forward into this newchapter. It is an exciting opportunity to build on the strong foundation ofthe exhibition while bringing fresh energy and new possibilities to theglobal optical community. With the 2027 dates now confirmed, we lookforward to creating an even more engaging experience in Dubai and beginning this exciting journey together.” — Satish Menon, Business Head, VisionPlus Expo, Dubai
Innovation and fashion
VisionPlus Expo continues to celebrate the unique intersection of healthcare, technology and fashion. Visitors can expect an impressive showcase of luxury eyewear collections, independent designer brands, advanced optical instruments,digital retail technologies and precision manufacturing solutions from leading companies around the world.
Whether exploring the latest frame collections or discovering breakthrough optical technologies, attendees will gain first-hand access to the innovations shaping tomorrow’s optical industry.
One of the defining highlights of VisionPlus Expo continues to be its celebration of excellence within the optical profession.
The exhibition will once again host its prestigious industry awards, recognising outstanding achievements in innovation, retail excellence, customer experience and professional leadership. These awards celebrate the individuals and organisations whose contributions continueto elevate the global optical industry.
A strategic meeting point
Hosted at Dubai World Trade Centre (DWTC), VisionPlus Expo benefits from Dubai’s international connectivity and well-established business infrastructure, making it a convenient meeting point for professionals from across multiple regions.
Its accessibility enables exhibitors and visitors from the Middle East, Africa, Europe and Asia to come together on a single platform, fostering collaboration, knowledge exchange and long-term business relationships.
The focus remains firmly on creating an environment where ideas areshared, partnerships are formed and the industry moves forward together.

