Silmo Paris unveils new brand identity for 2026 edition

From 25 to 28 September 2026, the international optical trade fair Silmo Paris will return to Paris Nord Villepinte, presenting a renewed expression of its brand identity. The upcoming edition will introduce a new manifesto and a redesigned visual identity, while maintaining the event’s long‑standing strategic ambition within the global optics and eyewear industry.

With the new signature “The season starts here”, Silmo Paris reaffirms its position as a key meeting point where ideas take shape, trends are anticipated and the future direction of the sector is defined. The message underscores the show’s role as an early indicator of developments that will influence the industry in the coming season.

Silmo Paris aims to function as a landmark event and an accelerator for innovation. It serves as a platform where creativity, technical expertise, technological innovation and forward‑looking vision converge, supporting the ongoing transformation of the optical and eyewear sector.

New technological frontiers and profound transformations

In response to the rise of artificial intelligence, the growing prominence of connected eyewear and the transformation of consumer behaviours, Silmo Paris places anticipation at the heart of its 2026 edition.

Silmo NEXT establishes itself as the show’s strategic hub — a space dedicated to understanding ongoing transformations and projecting the future evolution of the sector.

Its Tech Village will bring together start-ups, technology companies and international experts around key structural challenges: artificial intelligence, data & personalization, smart eyewear, visual health, or connected services.

Here you can find the Silmo NEXT / Futurology Whitepaper

Innovation, but also Creation While 2026 marks a major technological acceleration, Silmo Paris reaffirms its role as the international stage for optical creation. Eyewear now goes far beyond its primary function: it embodies an aesthetic, asserts an identity and expresses a vision. Design, materials, creative expressions, emerging influences — Silmp Paris stands as the international observatory of trends. Each edition unveils collections and creative approaches that leave a lasting mark on the industry.