Today the President of MIDO, Giovanni Vitaloni, met online all the stakeholders of the trade show to announce that, at the moment, the situation does not allow MIDO 2021 to go ahead as planned.
From 5 to 7 June the event for the world eyewear industry will move online.The in-person edition of the show is postponed to 2022, from 12 to 14 February.
“It’s now more than a year since the beginning of the pandemic in Italy and regrettably, the public health situation, not only in our country, is still critical – began Vitaloni. The infection rate is still high, and the variants and the problems related to vaccine production and distribution have caused additional difficulties. International travel is currently limited; last October we were optimistic about the coming months but the reality is proving to be very different. Trade shows, at present, are still banned”.
“We have therefore decided – continued the President – not to wait any longer and to make another tough decision, dictated by our sense of responsibility towards exhibitors and visitors, because we believe that MIDO must continue to be an event that stands out on the world stage as unique, aware of its role as the driving force of the economy in this sector. Our main objective is to safeguard the international character of the event and the show itself, to promote and enhance the eyewear industry and to create important business and meeting opportunities”.
The President’s message reaches the operators loud and clear in such an important sector for the world economy, at a time when there is no alternative but to wait. MIDO is a leading international event in the eyewear sector. The elements underlying its success over the last 50 years are meeting, interaction, networking, sharing and interplaying. But its great asset has always been the presence and participation of its key players, from 160 countries worldwide.
Talking about the next in-person edition in February, Vitaloni stated: “MIDO 2022 will at last be an occasion for sharing the reconstruction, enthusiasm and energy which we are all striving to set in motion in order to revive one of the most important segments of our country’s economy. We pay close attention to the evolution of the pandemic, constantly monitoring the needs of exhibitors and visitors. Obviously, once it is possible to hold in-person events again, we will not hesitate to do so”.
Lastly, Vitaloni recalled the event scheduled for 5 to 7 June 2021, which the team is working on to create a digital MIDO. In addition to the platform dedicated to exhibitors and buyers, this will also be a great event for the world industry, providing the opportunity to share projects and proposals, reassess the sector, analyze economic and social themes, discuss trends and new developments through high-profile figures and interactive events.All the updates are available on www.mido.com and on Mido’s social media channels.
The Vision Council, co-organizer of Vision Expo with Reed Exhibitions, announces that registration for Vision Expo East 2021, taking place June 2–5 in Orlando, Florida at the Orange County Convention Center, opens today, Monday, March 22 under the banner of ONE Vision – ONE Focus – ONE Future. Hotel reservations at Vision Expo’s official partner hotels also open today, March 22.
The Show’s educational program, together with OptiCon®@Vision Expo, will open Wednesday, June 2 and exhibits open Thursday, June 3. To register for Vision Expo East’s Exhibit Hall and Education, click here.
Vision Expo East 2021 will feature several new show destinations and Show Floor neighborhoods, including:
The Focus – Representing the foundation of eyecare and offering the key to masterfully servicing patients and customers, The Focus brings together lens and coating technology, lens processing techniques, disease management solutions, contact lens innovations and eyecare practice optimization. Think “before-the-frame” and discover the most advanced technologies dedicated to groundbreaking vision care. Exhibiting companies include: Alcon, Allergan, Bausch + Lomb, Novartis, Topcon and ZEISS.
The Park – Industry icons, ubiquitous brands and prestigious collections unveil their latest styles and offerings in inspired large-scale displays that celebrate the worlds of superior style and exemplary service. Explore a vibrant assortment by eyewear’s most prominent players in The Park. Exhibiting companies include: Charmant, Eyewear Designs Ltd., Tura, Liberty Sport and McGee Group.
The Union – The ultimate shopping experience for those seeking the newest in independent design, this energetic showcase offers new collection launches, pop-culture inspired collaborations and “talk-of-the-show” trends. Exhibiting Companies include: Modo Eyewear, Etnia Barcelona, Studio Optyx, ic! berlin and Spectacle Eyeworks.
The River – Driven by design, this is the realm of the daring with collections that continue to shape the future of eyewear in a thrilling fashion, art and culture-inspired universe. The River is a celebration of an industry steeped in innovation, discovery and deep relationships that will ensure its prosperous future. Exhibiting companies include: TD Tom Davies, Sospiri by Ottica Veneta, Wood Optic and Rigards.
The Springs – A bold platform for the next generation of optical icons, The Springs is a true discovery zone and incubator for emerging talent in eyewear design and vision innovation. The Springs is where buyers dive into collections by the industry’s ones-to-watch and are privy to a first glimpse of these rising optical stars. Exhibiting companies include: Ferilli Eyewear, TYCHE + ISET Eyewear, Bonavista Optics and SpiltMilk Eyewear.
The Bridge and the Innovation Stage will also be located on the Show Floor. More information on special programming and keynote speakers will be released in the coming weeks.
VisionEd is Vision Expo’s newly branded, sought-after education program dedicated to seminars, workshops and presentations where attendees can hone their craft in courses led by renowned experts in clinical research, business, fashion and marketing. In addition, OptiCon®@Vision Expo returns with an unmatched education program and exhibit hall experience for opticians, contact lens technicians and ophthalmic allied professionals. To learn more and register to experience the industry’s leading educational offerings, please click here.
Additionally, Vision Expo will introduce the Global Plaza powered by ShopVISION, a new destination showcasing international designers and suppliers who are unable to attend Vision Expo East 2021 in-person due to travel restrictions. Housed in the main lounge of Vision Expo, the Global Plaza will also be a discovery zone for attendees and exhibitors to learn about and demo ShopVISION, a new virtual marketplace and sourcing platform. A personal concierge will curate the visitor experience at the Global Plaza.