At the first edition of the Mido Eyeware show in 1970, there were 95 exhibitors (67 Italian and 28 from other countries) who displayed their products in 3.000 m2 of exhibit space. In 2019, more than 1.320 exhibitors and their wares occupied 7 pavilions and represented 70 countries. A growth pattern built over time that, in only the last 5 years, has brought a 20% increase in attendance, which peaked at the last edition with nearly 60.000 attendees from 159 countries. To celebrate its 50th anniversary, Mido’s commissioned journalist and author, Adriano Moraglio and optician-optometrists, Silvio Maffioletti and Sergio Cappa, to write two books that trace the history of the show and of optics. The former, written by Moraglio and published by Giunti, is a novel titled Through the looking glass: Mido, 50 years a global crossroads. Interweaving fact and fiction, it narrates the 50 editions of Mido’s through the personal and professional adventures of a family of opticians. The latter, written by Maffioletti and Cappa, published by Medical Books, is titled History of optics. A unique work of crucial importance to the industry, it examines the history of optics from the 1300s to the present. The 2020 edition will be held at Rho Fiera Milano February 29th to March 2nd
The Vision Council has appointed Nathan Troxell as Director, Industry Development for ‘Think About Your Eyes. In this role, Troxell will help to grow the reputation of Think About Your Eyes among industry partners and expand participation and sponsorship of the campaign. Troxell brings more than 15 years of combined optical industry experience to his role with extensive expertise in international multi-channel consumer and B2B marketing communications. In his most recent role as Global Marketing Manager, Specialty Coatings and Materials at PPG Industries, Inc., Troxell worked with lens companies, optical labs, retailers and eyecare professionals to expand awareness, educate eyecare professionals and increase usage of PPG’s lens materials and coatings. Before joining PPG, Troxell led the development of digital marketing programs and managed the execution of omni-channel retail campaigns for American Eagle Outfitters. Prior to American Eagle Outfitters, Troxell began his career at FSC Marketing Communications, where he served as an account manager for Transitions Optical, Inc., developing marketing and advertising campaigns and optical channel promotions. A longtime active member of The Vision Council, Nathan served as a member on The Vision Council’s Marketing Communications Committee for several years before being appointed to chairman of the committee in January 2019. Troxell holds a Bachelor of Science in Business and Communications from Grove City College. He lives in Pittsburgh, Pennsylvania with his wife and two sons.
Quantum Innovations, Inc. has completed a five-year agreement with UK-based Optimal Technologies last November. Optimal Technologies, best known for its ophthalmic hard coating and cleaning equipment, identified Quantum Innovations as the best solution for expanding its footprint in North and South America while maintaining its reputation for excellence in customer service.
“After evaluating the playing field and assessing which companies would be the perfect brand fit for Optimal, there was only one clear answer,” said Dean Thompson, Optimal Managing Director. “Quantum Innovations not only has the technical expertise to support our customers in the Americas, but they fit so naturally with the Optimal culture, it was a wonder that we didn’t join forces years ago.”
The immediate objective of the partnership is to provide 24-hour boots-on-the-ground service and support for all current and future customers, both within and outside the ophthalmic industry.
“We’ve had our eye on Optimal for a long time now,” said Norm Kester, founder and CEO of Quantum. “Quantum is a values-first company. We are extremely selective when choosing partners. Optimal is that rare company that not only shares our care for customers and communities, but also shares our passion for innovation and technical knowhow.”
Headquartered in Southern Oregon, Quantum Innovations, Inc. has specialized in thin-film coating technology and support for the ophthalmic industry since 2002.
Formed in 1997 and based in the United Kingdom, Optimal Technologies specializes in the design and production of aqueous ultrasonic cleaning and coating systems worldwide.
Mido has confirmed that the 50th edition of the fair will take place as scheduled, in compliance with current health regulations. The organizers are carefully monitoring the situation surrounding the Coronavirus health warning, paying close attention to all the provisions and recommendations from the World Health Organization, the Italian Ministry of Health and the Italian National Institute of Health.
In light of the restrictions on travel from China prescribed by global authorities, it is possible that many exhibitors and visitors from China will have to cancel their plans to participate in the show. Mido has therefore decided to provide a new digital platform to those exhibitors unable to participate that will allow them to introduce their new products on line and the registered MIDO visitors to view them and make contact directly with the companies.
In order to safeguard exhibitors and visitors, Mido 2020 will adopt all additional preventive measures recommended by the health authorities. The organizers express their solidarity with the Chinese people who, at this time, are experiencing a serious health, economic and social crisis.