Today, Saturday February 22, the Board of Directors of Mido met in order to set up and define a strategic response to the CoVID-19 emergency, in relation to the upcoming edition scheduled for February 29 to March 2.
Mido’s organizers have announced that the board has decided to postpone the 2020 edition until dates, still to be decided, between the end of May and mid June.
“We took this decision out of respect for the current alarming situation and for our exhibitors and visitors – said Giovanni Vitaloni, President of Mido. As this health crisis is developing in Italy, we could not but choose to postpone Mido’s 2020 edition. We immediately defined and selected a timeframe within the year which could meet the needs of the eyewear industry at a national and international level. We are aware that this decision will require industry professionals, exhibitors, buyers, press members, opticians and everyone working for Mido, including our staff, to re-schedule their attendance, with a significant impact on all internal organizations. It will be a twofold effort as we are just a week away from the show, but we cannot honestly think of celebrating our 50 years when the world – and our country now in particular – is experiencing such an international crisis. We trust though that, for the very nature of the current situation, which is alarming and continuously evolving, our exhibitors and visitors, the media and everyone involved will understand our decision. Our sense of responsibility as business people, but most of all as human beings, towards our families, our children, our colleagues, has compelled us to do something that we would have never wanted to do, especially for this special edition, the year of our 50th birthday.”
The new dates of Mido 2020 will be announced in the upcoming days in order to let exhibitors re-schedule their presence at the show, in compliance with possible new instruction from the relevant authorities who are dealing with this health crisis and in accordance with how the situation will develop and the availability of the spaces at Rho Fiera Milano, with which we keep constantly in touch.
While the fiftieth edition of Mido will take place regularly, in compliance with the health regulations in force and by putting additional preventative measures in place, the “Fair East” area (pavilion 7), which traditionally hosts the Asian exhibitors, will not be open. The circumstances which have emerged in recent days will prevent most of the exhibiting companies from China from participating in Mido 2020.
In order to reduce the impact from this situation, Mido will make available to the exhibitors who are unable to attend a digital platform making it possible for them to present their new products on-line, and for the visitors registered to view them and come into contact with the companies directly. MIDO4U.COM will be active for the exhibitors from Monday 17 February and for the visitors from Monday 24 February.
70 apprentices started their professional training at Bühler in Switzerland in August 2019 – 10 women and 60 men. Together, they have already achieved a milestone for the company in their short professional career. Along with them, more than 8,000 young adults have already completed or are completing the company’s dual vocational training. The group is currently training around 600 apprentices at 25 locations and considers vocational training as one of the most important factors for imparting knowledge within the company and between generations. It enables the company to proactively prevent an impending shortage of skilled labor. This has resulted in vocational training programs, for example, in the USA for which Bühler has obtained governmental approval. 28 former apprentices are currently working for the group on four continents. In order to counter the shortage of skilled labor, interested pupils who have finished school are shown that the company offers more than just training for a single profession. Apprentices get to know different departments with different key activities. Even today, some of the apprentices are able to undergo project management training or work abroad, for example in China, Indonesia, Vietnam, India, South Africa, Brazil, the United Kingdom, Germany, France or USA.
At the first edition of the Mido Eyeware show in 1970, there were 95 exhibitors (67 Italian and 28 from other countries) who displayed their products in 3.000 m2 of exhibit space. In 2019, more than 1.320 exhibitors and their wares occupied 7 pavilions and represented 70 countries. A growth pattern built over time that, in only the last 5 years, has brought a 20% increase in attendance, which peaked at the last edition with nearly 60.000 attendees from 159 countries. To celebrate its 50th anniversary, Mido’s commissioned journalist and author, Adriano Moraglio and optician-optometrists, Silvio Maffioletti and Sergio Cappa, to write two books that trace the history of the show and of optics. The former, written by Moraglio and published by Giunti, is a novel titled Through the looking glass: Mido, 50 years a global crossroads. Interweaving fact and fiction, it narrates the 50 editions of Mido’s through the personal and professional adventures of a family of opticians. The latter, written by Maffioletti and Cappa, published by Medical Books, is titled History of optics. A unique work of crucial importance to the industry, it examines the history of optics from the 1300s to the present. The 2020 edition will be held at Rho Fiera Milano February 29th to March 2nd
The Vision Council has appointed Nathan Troxell as Director, Industry Development for ‘Think About Your Eyes. In this role, Troxell will help to grow the reputation of Think About Your Eyes among industry partners and expand participation and sponsorship of the campaign. Troxell brings more than 15 years of combined optical industry experience to his role with extensive expertise in international multi-channel consumer and B2B marketing communications. In his most recent role as Global Marketing Manager, Specialty Coatings and Materials at PPG Industries, Inc., Troxell worked with lens companies, optical labs, retailers and eyecare professionals to expand awareness, educate eyecare professionals and increase usage of PPG’s lens materials and coatings. Before joining PPG, Troxell led the development of digital marketing programs and managed the execution of omni-channel retail campaigns for American Eagle Outfitters. Prior to American Eagle Outfitters, Troxell began his career at FSC Marketing Communications, where he served as an account manager for Transitions Optical, Inc., developing marketing and advertising campaigns and optical channel promotions. A longtime active member of The Vision Council, Nathan served as a member on The Vision Council’s Marketing Communications Committee for several years before being appointed to chairman of the committee in January 2019. Troxell holds a Bachelor of Science in Business and Communications from Grove City College. He lives in Pittsburgh, Pennsylvania with his wife and two sons.