The Vision Council announces updated Data Communications Standard

The Vision Council announces updated Data Communications Standard

Alexandria, VA – The Vision Council’s Lens Processing and Technology (LPT) Division is pleased to announce that the Data Communications Standard Committee—with Robert Shanbaum of Ocuco Inc. as chair—approved version 3.12 of the Data Communication Standard.

The Data Communication Standard aims to simplify interconnection of products between manufacturers of optical lab equipment and producers of optical lab software. The standard establishes a method in which machines and software systems used to fabricate ophthalmic lenses can exchange information.

The updated standard includes added definitions for singular and plural records, a modified description of PROC for clarification in plural records, corrections on various structural errors and a new record label, PROCBLK. Besides the added definitions for singular and plural records, the updated version also includes the definition of Grammatical Number for Plural records, while the newly modified PROC record description defines the impact of plural records when included.

Many of the enhancements to the standard have developed over the last year through the volunteer work from members of the committee. A list of revisions made to versions 3.12 and 3.11 are available in the annex portion of the standard.

Please direct any questions related to the standard to Paul Wade, The Vision Council’s LPT division liaison, at or (703)740-2245.

Laila Ali promotes annual eye exams on Hello Giggles, She Knows and More

Laila Ali promotes annual eye exams on Hello Giggles, She Knows and More

Think About Your Eyes partnered with pro-athlete and lifestyle expert Laila Ali to promote annual eye exams to parents during the back-to-school season. Ali herself knows the importance of annual eye exams at a young age: she started wearing glasses at age 11 and her daughter needed them at age 5.Through this partnership, Ali participated in 25 media interviews with radio and TV stations from around the country. Interviews with Ali appeared on popular celebrity and lifestyle sites Hello Giggles, SheKnows, Celebrity Café, Live Strong, Fox Business, A Plus, and Inquisitr. Each interview discussed the importance of an annual eye exam this summer for kids and directed readers to to find an eye doctor near them. These interviews yielded more than 78 million impressions.

To support Think About Your Eyes, contact Maureen Beddis at


Coburn Technologies welcomes Marina Vaynberger as new International Regional Sales Manager

Coburn Technologies welcomes Marina Vaynberger as new International Regional Sales Manager

Coburn Technologies, Inc. announced the appointment of Marina Vaynberger as their new International Regional Sales Manager for the Russia, Eastern Europe, Middle East and Africa regions.

“We are very excited to have Marina on board with us. She has extensive experience in the optical industry, and I am confident that she will excel in this new position,” states Alex Incera, President of Coburn Technologies. “Even more, her experience in the markets she serves brings a fresh perspective to the team, and I know she will help us grow immensely in her territories.”

Ram Narayanan, Executive Director of International Sales says “Marina has spent most of her career serving these markets, and is highly regarded by her customers for her exceptional level of service and responsiveness. At Coburn, she will focus her attention on further expanding our business in the Russian, Eastern European, Middle Eastern and African markets. We are excited for her to collaborate with our existing team already working in those areas.”

Vaynberger has more than forty years of experience in the optical industry with a specific focus in international sales. Prior to joining Coburn, Vaynberger worked for DAC Technologies, where she was the International Sales Manager, and Rozin Optical Export Corp, where she was the Sales and Company Manager.

“I am thrilled to be joining the Coburn organization. Coburn is a premier company in the optical industry, and I am excited to bring my experience and expertise to the team.  With Coburn, I will be able to offer my customers a complete range of products, from consumables and coatings to a full range of equipment, including the latest digital (free-form) technology and finishing systems.” Vaynberger stated. “This is a very exciting opportunity.”

Vaynberger will be representing Coburn at the upcoming SILMO Conference in Paris, September 28-30, 2018. For more information or to schedule an appointment, please call 1-800-COBURN1.

The Vision Council Lab Division announces Directors’ Choice Award Recipient and 2018 Hall of Fame Inductees

Alexandria, VA (August 3, 2018) –The Lab Division of The Vision Council announced the industry veterans who will be recognized during the Directors’ Choice Award and 19th Annual Lab Division Hall of Fame celebration on Wednesday, September 26, in conjunction with the Lab Division Meeting and International Vision Expo West.

The Division has named Dave Cole, former President of Transitions Optical, as the 2018 recipient of the Directors’ Choice Award honoring his 26+ years in the optical industry, as a champion for a game-changing technology, and as a partner to optical labs. Established in 1987 under the Optical Laboratories Association, now the Lab Division of The Vision Council, this award honors individuals and companies that have made outstanding contributions to the ophthalmic industry. Now in its 32nd year, the award is still recognized as one of the most prestigious in the industry.

Dave Cole will be recognized alongside this year’s Lab Division Hall of Fame inductees at the Hall of Fame banquet, held during The Vision Council’s Lab Division meeting at International Vision Expo West.

“The rich history of the optical industry is celebrated through the annual induction of individuals into the Lab Division Hall of Fame and the honoring of the Director’s Choice recipient,” said Ashley Mills, CEO of The Vision Council. “Individuals selected for membership to the Hall of Fame are those who have influenced or contributed to the advancement of the optical laboratory industry, and on behalf of The Vision Council, it is my sincere pleasure to honor the 2018 inductees who have had a direct hand in helping to move our industry and vision forward.”

Established and emerging Panelists announced for independent luxury eyewear panel

Established and emerging Panelists announced for independent luxury eyewear panel

Alexandria, VA – August 29, 2018 – Vision Expo continues to deliver high value content and create unique networking opportunities for attendees in the Exhibit Hall. Building on its past success, the Boutique Buyer Panel at Vision Expo West 2018 will feature panelists from Article One, Europa Eyewear and STATE Optical Co., Eye Q Stylist and Peoples From Barbados, Gogosha Optique, Lafont, and Selima Optique, who will each bring their unique perspectives to the topic of independent eyewear.

Titled “Celebrating Three Decades of Focused Independents,” panelists will have the opportunity to discuss the foundation of their past, the purpose of their presence and their hope for a powerful and independent future.

In celebration of Vision Expo West’s 30th anniversary, the panel includes a mixture of retail and vendor panelists. Two of the companies represented as vendors, Lafont and Europa Eyewear, have exhibited at Vision Expo since its inception and are proudly included on Vision Expo’s Founding Exhibitors list. The panel will also feature Article One, a new independent eyewear company based in Flint, Michigan and a 2017 winner of Vision Expo West’s Best Booth Award for Most Creative Booth Design.

  • Moderator: James Spina, VP and Editor-in-Chief of 20/20 Magazine
  • Retail Panelists:
    • Selima Salaun, Owner of Selima Optique, New York City
    • Julia Gogosha, Owner of Gogosha Optique, Los Angeles
    • Alicia Hartman, Owner of Eye Q Stylist Opticians and Peoples From Barbados, Barbados
  • Vendor Panelists:
    • Scott Shapiro, COO, Europa Eyewear/CEO and Co-Founder, STATE Optical Co.
    • Kristin Calimlim, Director of Marketing, Lafont
    • Wes Stoody, Founder & CEO, Article One
    • Special guest appearance of an independent eyewear designer renowned for creativity and design

Retail panelist, Selima Salaun of Selima Optique, will discuss her experience creating a successful retail and wholesale business. Selima Optique will showcase her eyewear line in a new Exhibit Hall neighborhood, the BLOCK, a curated environment within the Galleria. Retail panelist, Julia Gogosha, recently celebrated the 10th year of Gogosha Optique and has opened a new location in Echo Park, Los Angeles.